1 min
Next Up On Brand Center -- Doug Headley on Philip Morris Anti-Smoking Ad Campaign Radically Distinct Radio with Jenn Morgan
-
- Business
"For the first time in its history tobacco giant Philip Morris has launched a UK-wide anti-smoking campaign. However, the £2m investment has been derided as nothing more than “PR puff” by health campaigners. Is Philip Morris' anti-smoking ad campaign a wolf dressed in grandma's clothing or a first step to a major brand transformation? Listen in to learn more. #holdmylight
Watch the ad here: https://www.youtube.com/watch?time_co...
Brand Center is produced by https://www.radicallydistinct.com/
"
"For the first time in its history tobacco giant Philip Morris has launched a UK-wide anti-smoking campaign. However, the £2m investment has been derided as nothing more than “PR puff” by health campaigners. Is Philip Morris' anti-smoking ad campaign a wolf dressed in grandma's clothing or a first step to a major brand transformation? Listen in to learn more. #holdmylight
Watch the ad here: https://www.youtube.com/watch?time_co...
Brand Center is produced by https://www.radicallydistinct.com/
"
1 min
Top Podcasts In Business