32 min
Overtime Director of Strategic Partnerships Brandon Rhodes Back Office Out Front
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- Business
In this episode, I interview Brandon Rhodes, the Senior Director of Strategic Partnerships at Overtime, a digital sport network for the Gen Z audience. They have been able to build up the personal brands of many of their high school standouts to an extent that most professional leagues can't replicate, really giving these kids a foundation and following for when their athletic career is eventually over. Brandon and I discuss his time at Gatorade working with Usain Bolt and FC Barcelona, convincing companies to buy into the high school athlete, and what secret sauce makes Overtime stand out from the pack.
Brandon can be reached at:
Twitter - @OvertimeBrandon
Instagram - @overtimebrandon
In this episode, I interview Brandon Rhodes, the Senior Director of Strategic Partnerships at Overtime, a digital sport network for the Gen Z audience. They have been able to build up the personal brands of many of their high school standouts to an extent that most professional leagues can't replicate, really giving these kids a foundation and following for when their athletic career is eventually over. Brandon and I discuss his time at Gatorade working with Usain Bolt and FC Barcelona, convincing companies to buy into the high school athlete, and what secret sauce makes Overtime stand out from the pack.
Brandon can be reached at:
Twitter - @OvertimeBrandon
Instagram - @overtimebrandon
32 min