Revitalizing the Sony Brand with Cheryl Goodman, Head of Corp. Communications at Sony Electronics Campaign Brief

In this episode, I sit down with Cheryl Goodman. She is the Head of Corporate Communications for Sony Electronics. Cheryl has an impressive track record of storytelling going back to her career start in journalism. In our conversation, we discuss:How Cheryl approached revitalizing Sony's brand storyHow her background in journalism and PR prepared her for her current roleThe role of CSR and social good in the Sony storyHow Sony's origin story plays a role in its products The challeng...