137 episodes

Welcome to Tech Salescraft, hosted by James Hounslow, CEO at North Starr. Driven to deliver and showcase excellence, the team at North Starr are ecstatic to be bringing you industry experts from across the technology sales world. Tech Salescraft hosts exclusive insights from leaders across the community. Whether it be exploring success journeys, culture and innovation, or challenges in an ever-changing landscape, this series will bring you the voices and opinions from some of the most exceptional minds in the industry.

Tech Salescraft North Starr

    • Business

Welcome to Tech Salescraft, hosted by James Hounslow, CEO at North Starr. Driven to deliver and showcase excellence, the team at North Starr are ecstatic to be bringing you industry experts from across the technology sales world. Tech Salescraft hosts exclusive insights from leaders across the community. Whether it be exploring success journeys, culture and innovation, or challenges in an ever-changing landscape, this series will bring you the voices and opinions from some of the most exceptional minds in the industry.

    Empowering Teams for Maximum Impact | Tech Salescraft with Yoav Susz, General Manager of US at Atera

    Empowering Teams for Maximum Impact | Tech Salescraft with Yoav Susz, General Manager of US at Atera

    Joining James on today’s episode of Tech Salescraft is Yoav Susz, General Manager of US at Atera.In this episode, Yoav shares his journey from his early life in Israel, moving to London, and eventually making his mark in the tech industry in New York.Yoav delves into his experiences managing recruitment in the Israeli military, the challenges of building sales teams from the ground up, and the pivotal role of curiosity and adaptability in his career.Join us as Yoav shares valuable lessons on ...

    • 58 min
    Turning Challenges into Triumphs | Tech Salescraft with Maya Gershon, a Revenue Executive

    Turning Challenges into Triumphs | Tech Salescraft with Maya Gershon, a Revenue Executive

    Joining James on today’s episode of Tech Salescraft is Maya Gershon, a Revenue Executive.In this episode, Maya dives into her entrepreneurial journey, from launching her business to navigating the tech industry. She shares insights on the critical role of innovation and customer-centric approaches for startups aiming to disrupt the market.The discussion focuses on Maya's strategies for overcoming challenges, emphasising agility and continuous learning. She offers a transparent view into the h...

    • 58 min
    Dream Big, Execute Bigger | Tech Salescraft with Dror Kashti, Co-Founder & CEO of Sweet Security

    Dream Big, Execute Bigger | Tech Salescraft with Dror Kashti, Co-Founder & CEO of Sweet Security

    Joining James on today’s episode of Tech Salescraft is Dror Kashti, Co-Founder and CEO of Sweet Security.In this episode, Dror delves into his transition from military service to entrepreneurship, highlighting the challenges and opportunities of launching a cybersecurity startup.Dror discusses the importance of continuous learning, strategic leadership, and building a top-tier team. He offers insights into the complexities of cloud security and the innovative solutions Sweet Security provides...

    • 39 min
    The Critical Role of Curiosity | Tech Salescraft with Shane Moore, VP of Sales at Kovrr

    The Critical Role of Curiosity | Tech Salescraft with Shane Moore, VP of Sales at Kovrr

    Joining James on today’s episode of Tech Salescraft is Shane Moore, VP of Sales at Kovrr.In this episode, Shane explores how his technical background has informed his sales strategies and leadership, enhancing product understanding and empathy for customer challenges.Join us as Shane explores the intricacies of cybersecurity sales, emphasising the importance of understanding cyber risks and the evolving tech landscape. Discover how curiosity and customer-centric strategies drive sales excelle...

    • 43 min
    Investing in Change: How VC Shapes Urban Futures | Tech Salescraft with Nate Meir, Partner at StageOne Ventures

    Investing in Change: How VC Shapes Urban Futures | Tech Salescraft with Nate Meir, Partner at StageOne Ventures

    Joining James on today’s episode of Tech Salescraft is Nate Meir, Partner at StageOne Ventures. In this episode, we explore Nate’s transformational journey from a local project manager to a thought leader in the field of sustainable urban development. He shares insights into the critical role of innovation and community engagement for projects that aim to reshape urban landscapes. The pair unveils Nate’s methods for overcoming urban projects’ unique challenges, highlight...

    • 42 min
    Strategic Lessons from a CRO | Tech Salescraft with Itai Karelic, CRO at vHive

    Strategic Lessons from a CRO | Tech Salescraft with Itai Karelic, CRO at vHive

    Joining James on today’s episode of Tech Salescraft is Itai Karelic, CRO at vHive.In this episode, we gain insight into Itai's strategic decisions in overcoming challenges faced by startups, such as choosing the right market and adapting business models to meet the demands of the enterprise sales cycle. Itai provides insights into the importance of building strong relationships, understanding market needs, and his approach to leadership in sales which emphasises integrity and relationshi...

    • 45 min

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