20 | Luxury Special with Grace Fung from Coty Brand Wars

Welcome to a belated edition of Brand Wars and sadly, the last one for a little while. We recorded this one back in the summer but it's taken a LONG time to get approved and uploaded...

This episode's guest is the brilliant Grace Fung. Grace has been working at the global beauty titan Coty for 12 years but her current role is the Influencer Marketing & Comms Lead for the luxury division, working on brands including Gucci, Calvin Klein, Burberry, Hugo Boss and more!

We ask the big philosophical question, what is luxury? How can brands use social without spoiling their premiumness? Can beauty brands use Twitch? and how much random stuff can you order to a table from the Wetherspoons app? Like I said, luxury!

Thanks for listening and we'll be back soon.