10 min
28. Is it more important to be different or distinctive? Marketing MasterClass - Psychology in Communication
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- Marketing
In this episode we're trying to understand the importance of being different on the USP level vs being distinctive. We show how being different may be important, but it's typically not a permanent advantage. And how it is critical to be distinctive for the growth of our brand.
As always, share your thoughts at michal.szaniecki@pentonica.net.
And see you in the next episode!
In this episode we're trying to understand the importance of being different on the USP level vs being distinctive. We show how being different may be important, but it's typically not a permanent advantage. And how it is critical to be distinctive for the growth of our brand.
As always, share your thoughts at michal.szaniecki@pentonica.net.
And see you in the next episode!
10 min