72 episodes

Marketing consultant Jenn Hanson-dePaula sits down with her partner, Marcus to chat about marketing strategies and processes that can help authors connect with their readers and sell more books. Save time with marketing and spend more time writing!

Book Marketing Simplified Jenn Hanson-dePaula

    • Business

Marketing consultant Jenn Hanson-dePaula sits down with her partner, Marcus to chat about marketing strategies and processes that can help authors connect with their readers and sell more books. Save time with marketing and spend more time writing!

    Can Authors Revive Sales for Previously Released Books?

    Can Authors Revive Sales for Previously Released Books?

    A question Jenn receives a lot in her DMs is if it's possible to revive your book sales years after the launch. Absolutely! In this episode we will outline a strategy to help you breathe new life back into your previously released books.

    • 10 min
    Ethical AI for Authors

    Ethical AI for Authors

    You're probably seeing a lot of disturbing information about AI (ChatGPT, Bard, etc.) in the news and on social media. But is there a way for authors to put it to work for us in an ethical way that can help with weekly book marketing tasks?
    LinksThe Author Circle

    • 19 min
    The Social Media Posting Sequence That Sells Books

    The Social Media Posting Sequence That Sells Books

    If you’re sick of chasing social media trends, not seeing the growth or engagement that you want online, this episode is for you! We are going to walk you through a proven strategy that helps authors accomplish their goals on social media.
    LinksStand Out Social Media for Authors

    • 15 min
    An Important Discussion for Authors New to Book Publishing

    An Important Discussion for Authors New to Book Publishing

    If you've ever found yourself saying, "I wish I would have known this before I published my book," you're not alone! In this episode we discuss some important things you should consider as you start your publishing journey.

    LinksHilary Rushford’s 3 podcast episode book publishing story
    The Author Circle

    • 10 min
    Where to Start With Your Book Marketing

    Where to Start With Your Book Marketing

    One of the biggest questions I get about marketing a book is where do I even start? I can be difficult to figure out what to do, how to do it, and what to focus your limited time on. In this episode we will talk about:
    the first two steps to start marketing your book knowing your unique strategyget your marketing foundation set
    LinksBook Marketing Starter Kit

    • 14 min
    What Social Media Outlets Should Authors Be On?

    What Social Media Outlets Should Authors Be On?

    A question I'm often asked is, "What's the best social media outlet for authors to be on?" Social media continues to change and grow, so it can be a difficult landscape to navigate. On this episode we will discuss where authors should be online, what they should focus on, and what changes they should be aware of.
    LinksBook Marketing Blueprint

    • 16 min

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