20 episodes

Meet the humans designing the future. Go behind the scenes to meet the people designing what's next in the world of products, services and experiences. Brought to you by frog, a global design and strategy consultancy. frog is part of Capgemini Invent. www.frogdesign.com

Design Mind frogcast frog

    • Arts

Meet the humans designing the future. Go behind the scenes to meet the people designing what's next in the world of products, services and experiences. Brought to you by frog, a global design and strategy consultancy. frog is part of Capgemini Invent. www.frogdesign.com

    The Magic of Storytelling

    The Magic of Storytelling

    There is always a little magic behind every great design.  On this episode of the Design Mind frogcast, we’re joined by Dave Lankford, VP of Product for Global Consumer Engagement at Disney Streaming (Disney+, Hulu, ESPN+ and Star+) to talk about what it means to design products that tell stories. Designing streaming platforms for a brand with as large a footprint as Disney is no small feat, but luckily Dave and his global team are well-prepared for the task. At Disney Streaming, human empathy and machine intelligence play a critical role in the mission of storytelling. Dave discusses the importance of empowering creative, collaborative teams, how the improvisation technique “Yes, and” leads to innovative ideas, and what it takes to connect users with stories across vastly different regions, cultures and languages.

    Brought to you by frog, a global creative consultancy. frog is part of Capgemini Invent. (https://www.frogdesign.com)

    Find episode transcripts and relevant info (https://www.frogdesign.com/designmind/design-mind-frogcast-ep-17-the-magic-of-storytelling/)

    Download the frog report 'Convergent Transformation' (https://www.frogdesign.com/designmind/real-transformation-and-disruption-takes-convergent-design)

    Audio Production: Richard Canham, Lizard Media (https://www.lizardmedia.co.uk/)

    • 22 min
    What All Good Brands Must Have

    What All Good Brands Must Have

    We're back to talk about what makes a good brand. To do this, we're joined by Leanne Fremar, Chief Brand Officer at JPMorgan Chase. Leading such a well-known brand certainly holds a level of responsibility, but it's one Leanne is well-prepared for, influenced by a lifelong fascination with brands, a childhood shaped by retail environments and a career leading brand strategy for household names like Under Armour and Starbucks. Leanne shares how unifying around a brand's purpose and shaping creative teams to deliver at scale is essential for delivering on customer and employee experiences. Plus, find out what all good brands have in common.

    Brought to you by frog, a design and strategy consultancy. frog is part of Capgemini Invent. (https://www.frogdesign.com)

    Find episode transcripts and relevant info (https://fro.gd/3igNlYt)

    Download the frog financial services report 'Digital Transformation Needs Design' (https://info2.frogdesign.com/en/digital-transformation-needs-design)

    Download the frog financial services report, 'Design for Digital Trust' (https://info2.frogdesign.com/designing_for_digital_trust)

    Audio Production: Richard Canham, Lizard Media (https://www.lizardmedia.co.uk/)

    • 20 min
    Beyond the Edits: More from Our Guests

    Beyond the Edits: More from Our Guests

    On the Design Mind frogcast, we invite podcast listeners to meet the humans designing the future. From industry leaders to design and strategy professionals and creative thinkers of all kinds, our guests are passionate about making change and solving problems that matter to people, business and society. For this special episode of the show, we’re looking back at the guests who have joined us so far to share never before heard bonus footage. From navigating work during a pandemic to finding inspiration in unlikely places, you’ll hear insights and perspectives from people making their mark in the world of products, services, experiences and far beyond.

    Brought to you by frog, a design and strategy consultancy. frog is part of Capgemini Invent. (https://www.frogdesign.com)

    Find episode transcripts and relevant info (https://www.frogdesign.com/designmind/design-mind-frogcast-beyond-the-edits-more-from-our-guests)

    Audio Production: Richard Canham, Lizard Media (https://www.lizardmedia.co.uk/)

    Additional Research & Story Development: Eden Ayers

    • 16 min
    Expand Your Economic Imagination

    Expand Your Economic Imagination

    How active is your economic imagination? Can you envision a world that rejects the notion of individual ownership? One that uses different currencies altogether? How about bespoke financial institutions designed to strategically support certain communities? frog Senior Strategist Megan Nesbeth stops by to talk about how expanding your economic imagination can lead to better products, stronger communities and, most importantly, a more meaningful way of thinking about what human beings are able to give to one another in the world.

    Brought to you by frog, a design and strategy consultancy. frog is part of Capgemini Invent. (https://www.frogdesign.com)

    Find episode transcripts and relevant info (https://bit.ly/3kedVDq)

    Download Convergent Transformation by Design Director Ian Lee (https://fro.gd/37jAr5G)

    Audio Production: Richard Canham (https://www.richardcanham.com/)

    • 20 min
    Increase Your Intention Span

    Increase Your Intention Span

    When it comes to making things for real people in the real world, intentions matter. Whether it's taking the proper time to deeply understand the challenge you're trying to solve, scoping a diverse team that better reflects your customer and community, or asking the hard questions about a design's potential impact, the meaning we infuse into what we make is as important as the final product. frog Design Director Alexis Puchek joins us to explain the importance of leading with intentionality throughout the entire process—and the consequences of failing to do so.

    Brought to you by frog, a design and strategy consultancy. frog is part of Capgemini Invent. (https://www.frogdesign.com)

    Find episode transcripts and relevant info (https://bit.ly/3xcDkB2)

    Download the 'How to Uncover Valuable Design Insights' Toolkit (https://fro.gd/2KV9NIX)

    Audio Production: Richard Canham (https://www.richardcanham.com/)

    • 21 min
    Phone a frog: What’s the Point of Having a Brand?

    Phone a frog: What’s the Point of Having a Brand?

    Businesses tend to talk a lot about their brands. But why? What’s the point of having a brand at all? For the launch of our new ‘Phone a frog’ segment, we thought who better to talk to about what makes a brand valuable than two frogs who think an awful lot about this matter: Andreas Markdalen, frog’s new Global Chief Creative Officer and Todd Taylor, Marketing Director. Listen in to hear about the changing mandate of the marketing function, the relationship between brand and experience, and why designers and marketers need to work well together.

    Brought to you by frog, a design and strategy consultancy. frog is part of Capgemini Invent. (https://www.frogdesign.com)

    Find episode transcripts and relevant info (https://www.frogdesign.com/designmind/design-mind-frogcast-ep-13-phone-a-frog-whats-the-point-of-having-a-brand)

    Audio Production: Richard Canham (https://www.richardcanham.com/)

    • 25 min

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