Digital Transformation Success Priscilla McKinney

If there is a king of thought leadership on AI in healthcare market research, today’s guest might be it. 
On this episode of Digital Transformation Success, host, digital transformation specialist and Little Bird Marketing CEO Priscilla McKinney, along with guest and KJT COO Dan Wasserman, discuss the importance of networking and thought leadership in today’s digital world. As an accomplished operations leader with extensive experience in digital strategy, research, and technology, Wasserman leads his company’s strategy and AI initiatives, advancing innovation and corporate sustainability, while at the same time upholding ethical standards. 
Wasserman shares insights into his role leading strategy and the AI initiative at KJT, emphasizing the importance of formalizing a company's voice through building relationships and fostering a strong employee base, as well as his approach to thought leadership, focusing on experimental AI and his commitment to authentic and original content. One of his top posts stems from his frustration with AI chat bot cheat sheets, highlighting his dedication to practical and useful information.
“The things that got the best feedback,” Wasserman explains. “[Was] when I was providing some valuable resource to [people].”
Wasserman also shares valuable lessons learned through teamwork and networking. He notes that while everyone has unique experiences, combining them can create a sum greater than its parts. To mitigate potential blind spots, Dan and his team prioritize communication and positive affirmation, often sharing useful information with a simple, “Hey, I thought you might like this.” This approach underscores the importance of continuous learning and improvement.
His perspective highlights the continuous journey of improvement and the collective strength derived from collaborative efforts. By commenting on others' work and accepting feedback, he ensures that he and his team remain adaptable and forward-thinking in the ever-evolving landscape of AI and healthcare research.
Sponsors:
Hey y’all, Priscilla McKinney here, CEO and Momma Bird at Little Bird Marketing. I am very excited to announce the release of my much-anticipated book: 

Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind

The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information.
But don’t let the learning stop there, because we have a GIVEAWAY ALERT!
Priscilla McKinney has taught many forward-thinking B2B professionals how to build a personal brand and create a presence on social media that advances their careers, showcases their thought leadership, and creates a dynamic relationship that expands their network. Now, she has put together a giveaway with the tools to make your social influence life easy. 
Click HERE for a chance to win this exciting package of goodies to start building your social influence today! (drawing to be held at stated date)
Learn more about your ad choices. Visit megaphone.fm/adchoices

AI ain’t just for the big guys anymore. 
On this episode of Digital Transformation Success, host and CEO of Little Bird Marketing, Priscilla McKinney, and guest Jason Sherman discuss how AI is revolutionizing community engagement and communication. 
A successful innovator, award-winning filmmaker, published author, and tech startup expert, Sherman is the CEO and co-founder of both the video friendship app Spinnr and the AI creation platform Vengo AI, and has been featured in major media outlets like the Wall Street Journal, USA Today and The Verge, among others.
Reflecting on the pandemic, when loneliness was at an all-time high, Sherman highlights how the internet, initially meant to connect people, often did the opposite. In response, he launched Spinnr to foster positive interactions among people with similar hobbies and interests, extending these connections into the real world. Spinnr encourages community engagement and combats the isolation exacerbated by the digital age.
Along with Spinnr is Vengo AI, which emerged to meet the demand from Spinnr customers who wanted to customize their own AI programs, as Spinnr's technology remained closed source. As he explains, user feedback is crucial in overcoming challenges and improving AI technologies, a common practice in the field. The creator marketplace is a significant factor behind Vengo’s success, allowing users to train their AI to read various data and interact authentically with followers.
“We are democratizing AI,” Sherman explains. “We are giving it to the people [for free], so you can now use it just like the big boys are doing.” 
Sherman and McKinney also discuss the financing involved in the digital transformation experience, like securing grants and investors, while bigger companies like Microsoft and Nvidia backing similar initiatives, as well as the importance of training AI to understand human interactions, enabling it to respond naturally and engage more effectively with users. This approach not only enhances the user experience but also broadens the accessibility of AI technologies, making them available to a wider audience.

Sponsors:
Hey y’all, Priscilla McKinney here, CEO and Momma Bird at Little Bird Marketing. I am very excited to announce the release of my much-anticipated book:  
Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind
The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information.

But don’t let the learning stop there!

Join Fieldwork and the insights industry on Tuesday, July 9th, as we celebrate Global Focus Group Day! This day is all about recognizing the heroes of market research - those who dive into conversations to uncover the insights that shape business decisions. It’s a day to honor the power of face-to-face interactions and the "AHA" moments they bring.
Want to join the celebration? It's simple! On July 9th, use the hashtags #GlobalFocusGroupDay and #FaceToFaceMRX on social media. Share your stories, inspirations, challenges, and triumphs in qualitative research. And don’t forget to sign up at fieldwork.com/global-focus-group-day to receive a celebration box in the mail!
So, mark your calendars for July 9th. Use #GlobalFocusGroupDay and #FaceToFaceMRX. Celebrate the amazing work that drives impactful business decisions. Happy Global Focus Group Day!
Learn more about your ad choices. Visit megaphone.fm/adchoices

And who says talking to computers isn’t beneficial?
On today’s episode of Digital Transformation Success, host and digital transformation specialist Priscilla McKinney, is joined by guest Neil Dixit, a veteran leader in digital research and insights who brings over 20 years of expertise to the forefront of innovation. They discuss the quickly emerging technology of AI and its integration into business. 
As the founder and CEO of Glimpse, a next-generation research platform, Dixit's vision has reshaped the landscape of digital market research. Launched in 2021, Glimpse has quickly gained traction, attracting a prestigious client roster including Hubspot, Diageo, Google, and Ogilvy.
McKinney and Dixit highlight Glimpse's transformative journey, from decoding human language to pioneering B2B market automation. Its arsenal of AI tools streamlines the research process, crafting personalized content and hypothetical personas for users to interact with. This innovative approach empowers businesses to pose questions and receive tailored responses, identifying and subsequently segmenting potential audiences with precision.
“By taking quantitative elements,” Dixit explains. “And applying [them] to conversational questions, we saw a unique opportunity to understand, [with] a bit more nuance, how people make their decisions.”
Join us as we delve into the future of market research and discover how AI is leading the charge toward actionable insights in real time.
 

Sponsors:
Get ready for another amazing Insights Marketing Day!
It’s everything you need to take control of your marketing funnel in one power-packed day. You’ll hear from fun, engaging and instructive speakers who are proven authorities in digital marketing. They’ll leave their egos behind and pull the curtain back to show you what it takes behind the scenes to achieve dramatic marketing results.
This year, we’ll take you on a journey from the very beginning of the marketing funnel through realizing revenue and how to create a more predictive model for success. You’ll be challenged to change your mindset, learn emerging skills and discover game-changing tools. All this while creating genuine connections with like-minded professionals. Learn, network, discover and strategize. Make Insights Marketing Day a MUST on your 2024 calendar.
Visit littlebirdmarketing.com/insights-marketing-day and get your tickets today!

Looking for the right space to mix and mingle with corporate researchers and insights professionals who are moving the industry forward? Ready to take your skills to the next level and get connected within the consumer insights space? Join Little Bird Marketing at the Corporate Researcher's Conference, presented by the Insights Association.
This conference is designed specifically for client-side insights leaders and practitioners who are committed to advancing the profession. We’ll talk about shifts in society, buyer’s beliefs, preferences and advances in technology.
You’ll hear from innovative researchers and insights visionaries showcasing their groundbreaking work and sharing strategies to manage change and innovation.
Visit insightsassociation.org/events for more information. Register today and let us at Little Bird Marketing know you’re coming. We’d love to meet up in person.
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The biggest mistake a business can make is to ignore data they may already have.

On today’s episode of Digital Transformation Success, recorded live at the Greenbook IIEX Conference in Austin, TX, host and digital transformation specialist Priscilla McKinney and guests Henry Bremhorst and Ryan Wagner delve into what brands require to exert greater influence on today's consumers.

Bremhorst, with over a decade of experience in media intelligence and senior director at Meltwater, specializes in leveraging data insights to drive brand advancement, collaborating with communicators, marketers, and PR professionals to break down barriers and employ a data-driven approach. Wagner, a data-driven digital innovator renowned for his expertise in partnerships and technology and current Head of Partnerships at Point 600, specializes in data visualization, unlocking insights and informing strategic decision-making, constantly pushing the boundaries of technology and data analysis.

McKinney, Bremhorst and Wagner tackle the pervasive issue of data ignorance in the business landscape, emphasizing the critical need to initiate conversations. Astonishingly, 70% of first-party data remains untapped, underscoring the importance of data preparation to harness this valuable resource effectively.
“There’s a lot of news and social media content out there,” Bremhorst explains. “If you don’t have a net… you don’t have the effective tools to pull in the fish, then you’re probably going to be making a mess.” 

The trio also explores modern A.I. solutions for analyzing internal marketing and sales data, integration and automation and the subsequent task of humanizing it for customers and influencers alike. 
Join us as we unravel the benefits of data-driven marketing, as well as potential hurdles to overcome. 

Sponsors:

Hey y’all, Priscilla McKinney here, CEO and Momma Bird at Little Bird Marketing. I am very excited to announce the release of my much-anticipated book: 

Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind

The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information.

But don’t let the learning stop there, because we have a GIVEAWAY ALERT!
Priscilla McKinney has taught many forward-thinking B2B professionals how to build a personal brand and create a presence on social media that advances their careers, showcases their thought leadership, and creates a dynamic relationship that expands their network. Now, she has put together a giveaway with the tools to make your social influence life easy. 
Enter to win this exciting package of goodies to start building your influence today!
Get ready for another amazing Insights Marketing Day!
It’s everything you need to take control of your marketing funnel in one power-packed day. You’ll hear from fun, engaging and instructive speakers who are proven authorities in digital marketing. They’ll leave their egos behind and pull the curtain back to show you what it takes behind the scenes to achieve dramatic marketing results.
This year, we’ll take you on a journey from the very beginning of the marketing funnel through realizing revenue and how to create a more predictive model for success. You’ll be challenged to change your mindset, learn emerging skills and discover game-changing tools. All this while creating genuine connections with like-minded professionals. Learn, network, discover and strategize. Make Insights Marketing Day a MUST on your 2024 calendar.
Visit littlebirdmarketing.com/insights-marketing-da

Companies need to be better prepared for what’s coming next. This is true as new categories of products emerge, in technological disruption and of course, with how the climate is changing. But climate change is often an overwhelming topic and businesses often don’t see this as a place where they could use data for better decision making.
But if you worked in insurance, real estate, energy, farming, or fishing you can immediately see the value in knowing what is going to happen in the weather 2-3 months and even 2-3 years out. In fact, the more data you could get with the most amount of precision would be a game changer.
Enter Planette.
Leading-edge companies, organizations, and governments are digitally transforming their strategic planning by using data to be better prepared for what’s next in the physical world. Climate change is inevitable so instead the way we are adapting is what is meaningful. In order to do this you need data that is actionable as early as possible.
Hansi Singh, CEO and co-founder of Planette gives us a few real-world scenarios of how climate adaptiveness and resiliency is a positive outcome of a digital transformation around weather and climate data. This climate tech startup specializes in year-ahead forecasts of environmental variables and extreme weather risks.

Episode Sponsor Highlight: 

Priscilla McKinney, CEO at Little Bird Marketing, is excited to announce the release of her much-anticipated book, "Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind." The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information.

Are you looking for experts and tools to collect research data worldwide? Global sampling, field management and data collection are just some of the services that Gazelle Global provides. Visit gazelleglobal.com to learn more about how our expertise can help you unearth quality data that drives meaningful insights. Get your research done anywhere around the world quickly and efficiently. Visit gazelleglobal.com today.
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The tech world will never stop innovating. Business leaders are no strangers to technology's effects on a company’s growth. But how do you get a whole team navigating technology together to accomplish your business goals? What does it look like to inspire digital transformation success?

CEO and Momma Bird of Little Bird Marketing, Priscilla McKinney, interviewed data insights expert Toluwani Adebekun to answer what people can expect in the business world in the next decade. Toluwani spent 12 years working at Sky as an Analytics and Data Visualisation Data leader with a commercial mindset. He came from a business background and learned data leadership and emotional intelligence are important to him and they are a crucial part of bringing teams together to accomplish great things. Now, he works at Data Literacy Academy, helping business professionals break the data and analytics aptitude and fluency barriers.

Toluwani recognizes a disconnect between business leaders, tech specialists, and data analysts. They all need to work toward understanding the business and moving things forward, but they face a shared vocabulary barrier. As Priscilla shares, “We are all in the tech business.” So, even if you don’t think of yourself as a “tech” person this is just the reality of work.  The old trope that data analytics and math are hard will not work as business moves forward. While they can be difficult aspects of business to master, they can be understood with the help of people like the team at Data Literacy Academy.




Is all the tech jargon confusing you? 



Want to improve ROI and drive business growth utilizing the data?



How do you grow your business using proven data insights? 



What should you be looking for in terms of skills for that next great hire? 




Listen in for some great inspiration for the road ahead!

Episode Sponsor Highlight: 

Priscilla McKinney, CEO at Little Bird Marketing, is excited to announce the release of her much-anticipated book, "Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind." The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information.

Are you an aspiring author looking to transform your ideas into a compelling book that elevates your brand and establishes your authority in your industry? If you can’t seem to get that idea inside of you into book form, maybe it’s time you consider hiring a professional scribe. Don’t let your story remain untold. Take the first step towards becoming a published author by booking a consultation. Visit https://info.littlebirdmarketing.com/meetings/priscilla18/become-a-published-author now and book a time to chat about how you can unlock the power of your words and stories.
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