Ecommerce Experts Genie Goals
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E-commerce Experts where we provide a platform for ambitious brands to share their unique stories and provide insights into how they built a successful e-commerce brand.
While e-commerce is what unites all these businesses, we regularly go off track discussing start-up challenges, branding, customer experience and much more.
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Shopify MD Shimona Mehta talks Narrative Ecommerce & Personalisation | E15
Shopify's EMEA Managing Director Shimona Mehta joins us this week on Ecommerce Experts for an engaging episode on mastering ecommerce.
Emily Long our CEO says her favourite parts of the podcast are the exploration of multiple channels, personalisation discussion and keeping the customer on your site to learn rather than risking them going elsewhere.
Shopify provide everything you need to sell online. Selling online with your own ecommerce website has never been easier, faster, or more scalable. Impress your customers with a beautiful store that you can set up in minutes and bring your brand to life.
Guest Details
Shopify - https://www.shopify.co.uk/
Shimona Mehta - https://www.linkedin.com/in/shimonamehta/
Host Details
Hannah Hooton - https://www.linkedin.com/in/hannahhoo...
Ecommerce Experts - @ecommerceexpertspodcast
Genie Goals - https://geniegoals.co.uk/
Music
Copyright Epidemic Sounds, Tigerblood Jewel -
CRO Tracking, Reporting & International Growth with Foolproof, George Ioannou & Alice Moore | E14
This week we share our insightful conversation with self-confessed Data Nerds George and Alice of Foolproof Agency. We cover fundamentals of website design, mobile, classic mistakes of first-time ecommerce businesses, and even international growth. Yes, there's a lot in this one!
Founded in 2002, Foolproof is a product and service design company - one of the biggest specialists in Europe. They specialise in end-to-end digital product and service design for global brands. The products and services they create impact the lives of millions of people. Foolproof knows how to deliver these experiences because of their wide-ranging expertise - from experience design to digital transformation.
Guest Details
Foolproof - https://www.foolproof.co.uk/
George - https://www.linkedin.com/in/georgeioa...
Host Details
Hannah Hooton - https://www.linkedin.com/in/hannahhoo...
Ecommerce Experts - @ecommerceexpertspodcast
Genie Goals - https://geniegoals.co.uk/ -
Lick Home Founder Lucas London on Scaling a Socially Led Business | E13
Co-Founder and CEO of Lick Home Lucas London joins us this week on Ecommerce Experts.
Lick Home are revolutionizing the home decor industry. They believe it should be easy to transform the spaces you call home. No more waiting around, no more “one day”, no more making do. Life doesn’t stand still, and neither should your walls.
Guest Details
Lick - https://www.lick.com/
Lucas London - https://www.linkedin.com/in/lucas-london/
Host Details
Hannah Hooton - https://www.linkedin.com/in/hannahhooton/
Ecommerce Experts - @ecommerceexpertspodcast
Genie Goals - https://geniegoals.co.uk/ -
The Chocolate Smiths Recipe for 400% YOY Growth with Founder Steffi Smith | E12
From 40k followers to 140k followers overnight, Steffi Smith and her innovative chocolate company "The Chocolate Smiths" Bizzare Bars have caught the attention of some huge celebrities. Joe Wickes endorsing them on his stories led to a meteoric rise in sales but most admirably, Steffi isn't willing to risk her values for the growth. Her people first, values first approach to business is so insightful to hear.
All of their chocolate is handmade in Newcastle Upon Tyne and their limited edition products sell like wildfire. I personally had to taste a number before, during and after this episode just to be sure.
Sections 🎬
Guest
The Chocolate Smiths - https://www.thechocolatesmiths.com/
Steffi Smith - https://www.instagram.com/steffithechocolatesmith/
Host
Genie Goals - https://www.geniegoals.co.uk/
Hannah Hooton - https://www.linkedin.com/in/hannahhooton/ or @ecommercehannah -
Measuring Marketing, How to Validate your Marketing with FFS Beauty MD Liz Needham | E11
The big question is - How do you measure TV advertising and quantify it for more investment? Thankfully Liz Needham is not only Managing Director of FFS Beauty but also an accountant with a strong finance background. Having featured in FFS's first-ever TV advert earlier this year she shares her view on how to measure brand awareness and what financial modelling is key.
A very different episode, but so important for getting those budgets approved!
FFS Beauty is UK's award-winning, top-rated women's razor subscription and eco-friendly products. FFS delivers a personalised, fuss-free routine to your door.
Guest
FFS Beauty - https://www.ffs.co.uk/
Liz Needham - https://www.linkedin.com/in/liz-needham-84725283/
Host
Genie Goals - https://www.geniegoals.co.uk/
Hannah Hooton - https://www.linkedin.com/in/hannahhooton/ or @ecommercehannah -
The Power of Copy. From James Bond Villan to The Queen with Julia Munder of Maxwell Scott Bags | E10
The wonderful Julia Munder, Marketing Director of Maxwell Scott Bags joins us this week on Ecommerce Experts. Last year their imagery was said to look like a James Bond Villan and Julia has been leading the brand copy, tone and website overhaul ever since.
Maxwell Scott Bags is family-run business was founded by English entrepreneur William Scott Forshaw in 2002. Championing the values of superior quality, timeless style and durability. Renowned for creating forever leather bags and accessories to be passed down through generations, we continue to be inspired by the iconic shapes, effortless style and extraordinary precision that is synonymous with fine British design.
Guest
Maxwell Scott Bags - https://www.maxwellscottbags.com/
Julia Munder - https://www.linkedin.com/in/julia-munder-8b85b752/
Host
Genie Goals - https://www.geniegoals.co.uk/
Hannah Hooton - https://www.linkedin.com/in/hannahhooton/