34 min
Engaging Corporate Partners Through NIL NACDA Podcast
-
- Sport
Corporate partners, on both the national and local level, are increasingly engaging in multifaceted campaigns that include the use of athlete NIL. Solly Fulp, executive vice president of NIL growth and development at LEARFIELD, and Shane Hinckley, chief business development officer at Texas A&M University, joined host Kristi Dosh, founder of Business of College Sports, to discuss some of the best integrations in this space. The trio delved into opportunities outside of the Power Five, how to educate brands who aren't ready to dive in, some notable deals, and what brands are doing right and wrong.
Corporate partners, on both the national and local level, are increasingly engaging in multifaceted campaigns that include the use of athlete NIL. Solly Fulp, executive vice president of NIL growth and development at LEARFIELD, and Shane Hinckley, chief business development officer at Texas A&M University, joined host Kristi Dosh, founder of Business of College Sports, to discuss some of the best integrations in this space. The trio delved into opportunities outside of the Power Five, how to educate brands who aren't ready to dive in, some notable deals, and what brands are doing right and wrong.
34 min