82 episodes
Kaffeen Espresso | Supercharged Agency New Business & Marketing Charlotte Ellis Maldari
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- Business
A podcast series from Charlotte Ellis Maldari, founder of Kaffeen, a new business and marketing consultancy for creative agencies. In short, Charlotte keeps your studio busy. Each episode, Charlotte interviews an expert in their field, takes listener questions and peruses topics of industry interest. This is a show that’ll inspire you to kick start your agency growth and generally to make creative agency sales and marketing feel more manageable and less grubby.
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The Four Parts Of Winning And Keeping Your Ideal Client’s Attention
Send us a Text Message.In this episode, I delve into the importance of maintaining long-term memorability for creative agencies. I emphasize the need for genuine and strategic client engagement beyond just capturing initial attention. With insights into trend-hopping pitfalls, the significance of authenticity, and the power of storytelling, I advise on how to craft a cohesive and consistent brand message with examples from the Body Shop to Nike. Resources mentioned in this episode:> Lead F...
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How To Stay Memorable As A Creative
Send us a Text Message.In this episode, I want to focus on how creative agencies and solopreneurs can build attention and make their services memorable. The most important thing to make your work memorable is to create a valuable resource to engage potential clients. But there's more to it than that. Resources mentioned in this episode:> Lead Flow Sprint > https://www.kaffeen.club/lfs > Win Clients Consistently > https://www.kaffeen.club/wcc Client Magnet Book ...
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The Secret Currency of Successful Creatives
Send us a Text Message.In this episode, I discuss how creative agencies can gain attention without constantly hustling. I emphasize the importance of defining and targeting ideal clients, creating valuable offers, and building genuine relationships. Resources mentioned in this episode:> Lead Flow Sprint > https://www.kaffeen.club/lfs > Win Clients Consistently > https://www.kaffeen.club/wcc Client Magnet Book > https://www.kaffeen.club/book
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The Most Important Assets to Position Your Agency’s Unique Differentiator
Send us a Text Message.In this episode, I cover the importance of understanding your agency's unique identity, creating valuable resources for potential clients, and leveraging automation tools for efficient lead generation. Resources mentioned in this episode:> Lead Flow Sprint > https://www.kaffeen.club/lfs > Win Clients Consistently > https://www.kaffeen.club/wcc Client Magnet Book > https://www.kaffeen.club/book
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Your Agency’s Most Brilliant Why
Send us a Text Message.In this episode, I discuss the critical importance of distinguishing your agency in a crowded market by focusing on your 'why.’ That is, why your agency exists and why clients should choose you.I break down the significance of attention in today's market and the process of defining and communicating your agency's purpose into actionable steps. Resources mentioned in this episode:> Lead Flow Sprint > https://www.kaffeen.club/lfs > Win Clients Consisten...
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Make Your Agency The Best Solution
Send us a Text Message.In this episode, I focus on how agencies can distinguish themselves in a competitive market. It includes creating meaningful connections with potential clients by understanding their top challenges and offering tailored solutions.I also discuss the importance of defining your agency's brand identity and aligning it with your ideal client's needs, as well as the power of storytelling. Resources mentioned in this episode:> Lead Flow Sprint > https://www.kaffee...