Plastic Surgery Practice Plastic Surgery Practice

In this episode of the Plastic Surgery Practice podcast, host Alison Werner interviews Babak Azizzadeh, MD, FACS, a double board-certified facial plastic and reconstructive surgeon and director of the Facial Paralysis Institute in Los Angeles. They discuss the nuances of plastic surgery and aesthetic procedures for younger patients, focusing on rhinoplasty and lip fillers.

Overview of Topic
Azizzadeh elaborates on the increasing demand for aesthetic procedures among younger individuals. He provides insights into the physical and social factors influencing the decision to undergo procedures like rhinoplasty and lip fillers, emphasizing the importance of timing and psychological readiness.

Key Takeaway 1: Considerations for Rhinoplasty in Young Patients
Azizzadeh highlights that rhinoplasty is most popular among teenagers and young adults, typically between the ages of 16 and 24. The physical readiness for surgery depends on the individual's growth and development, with girls often being ready around 15 or 16, and boys a bit later. He stresses the importance of ensuring that the septum and facial growth are complete to avoid stunting facial development.

Key Takeaway 2: The Social Dynamics of Surgery
The social aspects of plastic surgery for minors are complex. Azizzadeh points out that both the patient and their parents must be aligned in their decision-making. Effective communication and mutual agreement are crucial. He also addresses the significant psychosocial impact of nasal deformities, noting that timely intervention can prevent bullying and improve social interactions.

Key Takeaway 3: The Psychological Evaluation Process
Azizzadeh explains that the initial consultation with young patients and their parents is thorough, often lasting up to an hour. During this time, he assesses the psychological readiness and maturity of the patient, as well as the family dynamics. He emphasizes the importance of realistic expectations and continuous evaluation to ensure the suitability of the procedure.

Key Takeaway 4: Timing and Recovery for Surgery
Timing the surgery is critical, with Azizzadeh preferring to schedule procedures early in the summer to allow for ample recovery time. He explains that while the initial recuperation from rhinoplasty is quick, the final results can take longer to manifest, necessitating a more extended recovery period to achieve optimal outcomes.

Key Takeaway 5: Lip Fillers in Younger Patients
Lip fillers are increasingly popular among young adults, particularly those in their 20s, driven by social media influence. Azizzadeh advises a conservative approach, starting with small amounts of filler to achieve a natural look. He warns against overdoing lip fillers, which can result in unnatural appearances and necessitate correction.

Key Takeaway 6: The Impact of Social Media
Social media has profoundly changed the landscape of plastic surgery, making younger patients more informed and opinionated about their desired procedures. Azizzadeh acknowledges the challenge of managing expectations but finds that younger patients are generally open-minded and receptive to professional advice.

Conclusion
Azizzadeh appreciates the enthusiasm and satisfaction of younger patients when procedures are done correctly and conservatively. He emphasizes the importance of education and realistic expectations, ensuring that both physical and psychological factors are considered before proceeding with any aesthetic procedure.

Introduction
In a recent episode of the Plastic Surgery Practice Podcast, hosts Alison Werner and Keri Stephens welcomed Stuart Mohr, Vice President of Marketing and Clinical at Jan Marini Skin Research. The discussion centered around the integration of clinically-backed skincare products to enhance practice procedures, results, and return on investment (ROI).
Stuart Mohr’s Background
Stuart Mohr shared his extensive background in the aesthetics industry, spanning nearly 25 years. Initially a biomedical and electrical engineer designing lasers for ophthalmology and dermatology, Mohr transitioned to marketing after obtaining his MBA. He has been with Jan Marini Skin Research for 15 years, bringing a unique perspective to the intersection of clinical results and business operations in aesthetics.
The Role of Professional Skincare in Aesthetic Practices
Mohr emphasized the importance of incorporating professional skincare into aesthetic practices. He highlighted that while patients visit for specific services like laser treatments or peels, their daily home care regimen significantly impacts the overall results. According to a New Beauty Magazine survey, over 80% of patients desired product recommendations from their practices to achieve better results.
Key Takeaway 1: Integration of Professional Skincare
Practices should recommend clinically proven skincare products to patients for use between office visits. This approach ensures superior results, faster patient satisfaction, and continuous engagement with the practice.
Selecting the Right Skincare Products
When selecting skincare lines, plastic surgeons should prioritize products backed by scientific data and clinical studies. Mohr discussed a non-hydroquinone hyperpigmentation product from Jan Marini Skin Research that outperformed 4% hydroquinone in a split-face study, demonstrating the importance of evidence-based choices.
Key Takeaway 2: Evidence-Based Product Selection
Products should be chosen based on their proven efficacy in delivering results, as demonstrated through rigorous clinical studies.
Enhancing Results and Profitability
Mohr illustrated how combining skincare products with in-office treatments can enhance results and profitability. For example, using home care products in conjunction with laser treatments for rosacea showed statistically significant improvements compared to laser treatments alone. This not only improves patient outcomes but also increases practice profitability.
Key Takeaway 3: Increased Profitability
Integrating professional skincare can double the profitability per hour in practices, with zero added room or staff time.
Maintaining Patient Engagement
To maintain patient engagement, Jan Marini Skin Research offers an e-commerce solution that allows patients to purchase products online. This ensures continuous product availability and ties the patient’s purchases back to the practice, providing ongoing revenue.
Key Takeaway 4: Continuous Engagement and Revenue
Providing an easy way for patients to purchase recommended skincare products online ensures continuous engagement and additional revenue streams for the practice.
Conclusion
The podcast concluded with Mohr highlighting the dual benefits of incorporating professional skincare products: enhanced patient results and increased practice profitability. He encouraged plastic surgeons to select skincare lines based on scientific evidence and to leverage these products to build stronger, longer-lasting relationships with their patients.
Stuart Mohr's insights offer a roadmap for aesthetic practices aiming to optimize both clinical outcomes and business success through the strategic use of professional skincare products.
 
 

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