15 min
Foundation of Being a Great Marketer - Episode 150 The Heart of Marketing You with Erica Castner
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- Marketing
The foundation of being a great marketer stems from the connection between personal growth and marketing success. So often, we think the only thing that improves our marketing abilities is knowing all the tactics. Although "tactics" help, there are a few other qualities you need to have to connect with your audience and make you more "marketable" as a service provider.
Here are a few practical tips to get you started:
Start seeking more opportunities to market yourself - This doesn't mean you have to do more things. But what are you good at, and how many more of these opportunities can you "double down" on? Strengthen your skills – the more valuable you are in your industry, the more confident you'll be. Do you need to get a coach, certification, or other kind of training? If so, decide how to get that support sooner than later. Build quality relationships - Build relationships with others to take the pressure off you to always be in self-promotion mode. Start with reconnecting with your existing network. There's an exercise included in this episode to reconnect with your network. Work on you - This is so much more than self-care. When you become a better version of yourself, you attract better people and better experiences. Read personal growth books or invest in coaching or counseling. Want some additional support in building an excellent foundation for your marketing skills? Check out these resources:
Expand Your Brand Without Breaking the Bank Stop Overthinking Your Professional Decisions Overcoming Your Visibility Fears Set up your Podcast Guest Directory Listing HERE
The foundation of being a great marketer stems from the connection between personal growth and marketing success. So often, we think the only thing that improves our marketing abilities is knowing all the tactics. Although "tactics" help, there are a few other qualities you need to have to connect with your audience and make you more "marketable" as a service provider.
Here are a few practical tips to get you started:
Start seeking more opportunities to market yourself - This doesn't mean you have to do more things. But what are you good at, and how many more of these opportunities can you "double down" on? Strengthen your skills – the more valuable you are in your industry, the more confident you'll be. Do you need to get a coach, certification, or other kind of training? If so, decide how to get that support sooner than later. Build quality relationships - Build relationships with others to take the pressure off you to always be in self-promotion mode. Start with reconnecting with your existing network. There's an exercise included in this episode to reconnect with your network. Work on you - This is so much more than self-care. When you become a better version of yourself, you attract better people and better experiences. Read personal growth books or invest in coaching or counseling. Want some additional support in building an excellent foundation for your marketing skills? Check out these resources:
Expand Your Brand Without Breaking the Bank Stop Overthinking Your Professional Decisions Overcoming Your Visibility Fears Set up your Podcast Guest Directory Listing HERE
15 min