Matchmaker The Digital Human

Aleks Krotoski explores how matchmaking in the future will be influenced both by the emerging tech and our attitude towards it. Have we reached the point where the disposable mindset encouraged by certain dating apps is unappealing for today’s singletons? Many users get over dating fatigue by taking a break from apps altogether but the continued emergence of new platforms suggests that our search for love isn’t moving entirely offline. Whilst some companies are adapting so that users can spend more time on actual dates than online chats, others are harnessing the growing sophistication of AI as a dating coach or even, in some cases, outsourcing that awkward early chat altogether. Dishonest? Or an acceptable tool to enable positive self-presentation?
S Shyam Sundar suggests that online etiquette is evolving and the use of AI chatbots could become ‘a mutually accepted social lie we tell ourselves’; Ben Hanney explains why he launched his own dating app 'tbc' after becoming disillusioned by ‘swipe-right’ models; mental health activist Blezzing Dada shares a cautionary dating tale and urges consideration of intersectionality when developing new dating models; and, at Ireland's Lisdoonvarna matchmaking festival we meet Willie Daly, who hails from a long line of matchmakers, providing reassurance to nervous singletons, initiating gentle introductions and adding a dash of magic with his ‘lucky love book’. Could these raw ingredients be distilled to enhance our online interactions: boosting self-esteem and social confidence or simply introducing more fun into what has become a laboured process?
Producer: Lynsey Moyes
Researcher: Anna Miles