31 min

Protecting Your Brand with Cynthia Mason – February 18, 2021 Startup Women Podcast

    • Entrepreneurship

There are a lot of myths surrounding trademark registration for small businesses in Canada, leading to many brands being at risk and unprotected - just ask Cynthia Mason, Lawyer and Trademark Agent for Mason PC Trademarks and Markably!



Cynthia Mason is a Canadian lawyer and trademark agent with a passion for helping businesses arm themselves with the information and tools necessary to protect their brands from copycats. Over the span of her near 20-year legal career, she has worked with numerous Fortune 500 companies to protect their names, logos and taglines from theft and misuse.



Cynthia is also a legal innovator and has developed an online platform for registering and monitoring trademarks, making professional brand protection accessible for entrepreneurs and small businesses.



“Weak, non-distinctive brand assets cost time and money. Having great trademarks not only makes it easier and less expensive to register them, but offers more protection in the long run.”



On this week’s THRIVE Podcast, sponsored by the Business Development Bank of Canada and Scotiabank, Cynthia discusses the value of Canadian trademark registrations in protecting brands, operating under an unregistered trademark, and monitoring possible infringements once you have ownership.

There are a lot of myths surrounding trademark registration for small businesses in Canada, leading to many brands being at risk and unprotected - just ask Cynthia Mason, Lawyer and Trademark Agent for Mason PC Trademarks and Markably!



Cynthia Mason is a Canadian lawyer and trademark agent with a passion for helping businesses arm themselves with the information and tools necessary to protect their brands from copycats. Over the span of her near 20-year legal career, she has worked with numerous Fortune 500 companies to protect their names, logos and taglines from theft and misuse.



Cynthia is also a legal innovator and has developed an online platform for registering and monitoring trademarks, making professional brand protection accessible for entrepreneurs and small businesses.



“Weak, non-distinctive brand assets cost time and money. Having great trademarks not only makes it easier and less expensive to register them, but offers more protection in the long run.”



On this week’s THRIVE Podcast, sponsored by the Business Development Bank of Canada and Scotiabank, Cynthia discusses the value of Canadian trademark registrations in protecting brands, operating under an unregistered trademark, and monitoring possible infringements once you have ownership.

31 min