1,114 episodes
Today in Digital Marketing Tod Maffin
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- Business
A fast-paced daily 10-minute marketing news podcast covering everything you missed in the world of digital marketing, e-commerce, and social media that day. And nothing else. Join the thousands of senior marketers listen each day.
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Search and Destroy: The Imminent Threat to Google's Existence
Things are about to get real — OpenAI is poised to take on the fight of its life. And the battle could shape the future of search advertising forever. Also, the surprising price of virtual influencers. Google is planning to reveal your sales data to the public. And how much brand damage have I done to this podcast with the high ad frequency on the free feed? An expert weighs in.
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The Consumer Buying Database You've Dreamed of Is Here
Everything they've ever bought — imagine using that to target people in your ads. Well, that time has come. Also: Threads plans to reveal your view counts. Pinterest adds a new certification. And the Apple ad that everyone seems to be mad about.
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Meta's New "Verified" Plans Could Cost You $1,000 a Month
Meta's new subscription plans are out and I sure hope you like being disappointed. Shopify's stock plunges after a quarterly loss. Amazon extends an olive branch to sellers. And a soul-destroying look at the Google ad platform's bizarre discrepancies.
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Which Font Sells Better — 𝙏𝙝𝙞𝙨 or 𝐓𝐡𝐢𝐬?
How curvy is the font you're using in your product ads? It could make a difference. Also, TikTok isn't going down without a fight. How Amazon wants to close the funnel gap. And Google removes one of its oldest features.
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Meta G̶i̶v̶e̶t̶h̶ Taketh and Taketh Away
Why Meta no longer lets you pick which product to advertise. YouTube's new AI might be costing your brand viewers. Instagram's new Sticker could flood your inbox. And the new feature on Threads that might be a brand safety tool in disguise.
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Arm Me with Harmony: How Changing Your AI's Ad Voice Can Improve Sales
Is it possible that the perceived gender of the AI voice you choose for your TikTok ads could be one of the most important factors in whether you’ll get a sale? Or, if you market a charity, whether you should use one of those "trembling" voices to evoke empathy?
In this special deep-dive episode, Tod speaks with the co-author of two papers on how changing AI voices in video ads can affect sales and donations.
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