24 min
Your Iconic Image : Beyond the Lens Your Iconic Image
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- Business
“We teach people how to think of us.”
Are you ready to steer your reputation? Are you ready to up-level your brand? Are you ready to connect with your audience and show them who you really are? Are you ready to create visual assets that frame the way you are seen and understood? And, most importantly….are you ready to show up on purpose?
My name is Marlana and I am an international photographer and visual strategist. My client base has included athletes, celebrities, WWE Superstars and public figures including Miss North Carolina.
My experience includes storytelling, advertising, location scouting and set styling and design. My work has been featured on magazine covers and in NY Times ads.
I have been hosting Your Iconic Image for 100 episodes now and for episode 100, my first guest, John Dalrymple is going to turn things around and interview me.
www.marlanasemenza.com
IG: marlana.semenza.photo
Transcription : Vision In Word
Marlana
Well, welcome to the 100th episode of Your Iconic Image. And today, you are actually going to get a little insight on me, and what we're going to do is, we're going to bring this whole thing full circle. My very first guest is going to do the interview. If you missed his episode, please go back and watch it. It is called What Makes An Icon? John, the show’s yours.
John
Well, hello, Marlana. How are you?
Marlana
I'm well.
John
Well, it's an honor to talk with you today. You know, you are a genuine and authentic person, incredibly talented. And I would even say gifted in your ability to bring out the best in people. You've reached this milestone 100 podcast. And today, we get the chance to get to know you. Even though you've done 100 podcasts, many people really don't know what you do. So, first question, tell us about what you do.
Marlana
I am a photographer and visual strategist. So, what that means is, I take all the things that make you unique, and I bridge the gap between that and what your audience or clients need to know. I do that in images, and that's in a nutshell, that is that.
John
Okay, you're in a crowded field, as we all are. Tell us what makes you different than other photographers.
Marlana
I think part of it is my background. But also, at its core, I'm really not in the photography business. Photography is the vessel that I used, and the means of communication that I use. But really, I'm in the reputation business. And so, I think that's the biggest difference.
John
Wow, I love that. I absolutely love that. So, tell us a little bit about your creative process. Walk us kind of through that. How do you get to know someone?
Marlana
It's a busy world in my brain, John. When somebody comes to me, and they want to collaborate, because I don't look at it, as you know, I'm doing this for you, I do look at us as a collaboration because I very much go off of their input also, and you know, their suggestions, all that kind of thing. So, it's not just me, it's us. That said, there is a questionnaire that I have people initially fill out and I have worked with somebody who is in the psychology realm to help me word the questions in a way that will make you dig a little deeper. And when I get that back, then what happens from there is we go over it. Often I have found that the answers that people write down really aren't the answer. It's about three answers deeper than that. So usually, that comes from the conversations and evoking those.
John
Nice replies. Yeah, that's absolutely awesome. Now, you know, personal branding is become such a huge, dynamic, fluid issue and an important one. So walk us through how can someone be best prepared to work with you and make the most out of a session with you? Are there some tips and things that you would share with people about how they can work with you or make the most out of their time with you?
“We teach people how to think of us.”
Are you ready to steer your reputation? Are you ready to up-level your brand? Are you ready to connect with your audience and show them who you really are? Are you ready to create visual assets that frame the way you are seen and understood? And, most importantly….are you ready to show up on purpose?
My name is Marlana and I am an international photographer and visual strategist. My client base has included athletes, celebrities, WWE Superstars and public figures including Miss North Carolina.
My experience includes storytelling, advertising, location scouting and set styling and design. My work has been featured on magazine covers and in NY Times ads.
I have been hosting Your Iconic Image for 100 episodes now and for episode 100, my first guest, John Dalrymple is going to turn things around and interview me.
www.marlanasemenza.com
IG: marlana.semenza.photo
Transcription : Vision In Word
Marlana
Well, welcome to the 100th episode of Your Iconic Image. And today, you are actually going to get a little insight on me, and what we're going to do is, we're going to bring this whole thing full circle. My very first guest is going to do the interview. If you missed his episode, please go back and watch it. It is called What Makes An Icon? John, the show’s yours.
John
Well, hello, Marlana. How are you?
Marlana
I'm well.
John
Well, it's an honor to talk with you today. You know, you are a genuine and authentic person, incredibly talented. And I would even say gifted in your ability to bring out the best in people. You've reached this milestone 100 podcast. And today, we get the chance to get to know you. Even though you've done 100 podcasts, many people really don't know what you do. So, first question, tell us about what you do.
Marlana
I am a photographer and visual strategist. So, what that means is, I take all the things that make you unique, and I bridge the gap between that and what your audience or clients need to know. I do that in images, and that's in a nutshell, that is that.
John
Okay, you're in a crowded field, as we all are. Tell us what makes you different than other photographers.
Marlana
I think part of it is my background. But also, at its core, I'm really not in the photography business. Photography is the vessel that I used, and the means of communication that I use. But really, I'm in the reputation business. And so, I think that's the biggest difference.
John
Wow, I love that. I absolutely love that. So, tell us a little bit about your creative process. Walk us kind of through that. How do you get to know someone?
Marlana
It's a busy world in my brain, John. When somebody comes to me, and they want to collaborate, because I don't look at it, as you know, I'm doing this for you, I do look at us as a collaboration because I very much go off of their input also, and you know, their suggestions, all that kind of thing. So, it's not just me, it's us. That said, there is a questionnaire that I have people initially fill out and I have worked with somebody who is in the psychology realm to help me word the questions in a way that will make you dig a little deeper. And when I get that back, then what happens from there is we go over it. Often I have found that the answers that people write down really aren't the answer. It's about three answers deeper than that. So usually, that comes from the conversations and evoking those.
John
Nice replies. Yeah, that's absolutely awesome. Now, you know, personal branding is become such a huge, dynamic, fluid issue and an important one. So walk us through how can someone be best prepared to work with you and make the most out of a session with you? Are there some tips and things that you would share with people about how they can work with you or make the most out of their time with you?
24 min