B2B Media Executive Insights GLENN MCCREEDY

Elaine Walsh, Founder of eComm International, a marketing and advertising agency talks about making B2B media purchases for agency clients and what the agency is looking for from B2B media and information services companies to help them better serve their clients. Prior to founding eComm International, Walsh was Group Vice President of a B2B publishing firm and responsible for 10 B2B technical titles distributed in 145 countries and three languages.

Welcome to the very first episode of B2B Media Executive Insights. In this episode, host Glenn McCreedy explains why Inara.AI chose to start this podcast and what listeners can expect to hear in each episode. Listeners are invited to provide ideas for possible episode topics and guests, and to subscribe to the show on their favorite podcast player.