Run a Profitable Gym

Chris Cooper
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Run a Profitable Gym

Run a Profitable Gym is packed with business tools for gym owners and CrossFit affiliates. This is actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms. Broke gym owner Chris Cooper turned a struggling gym into an asset, then built a multi-million-dollar mentoring company to help other fitness entrepreneurs do the same thing. Every week, Chris presents the top tactics for building a profitable gym, as well as real success stories from gym owners who have found incredible success through Two-Brain Business mentorship. Chris’s goal is to create millionaire gym owners. Subscribe to Run a Profitable Gym and you could be one of them.

  1. 3 DAYS AGO

    0 to 60 Percent of Fitness Revenue: How a CrossFit Gym Added PT

    Mike Monaco took his gym from parking lot workouts to a thriving 5,000-square-foot facility that generates over $420 per member per month. How? He switched to a PT-focused model with an emphasis on relationship building and holistic wellness.In this episode of “Run a Profitable Gym,” host Mike Warkentin talks to Mike Monaco, owner of RX FIT in New York State, who shares how he skyrocketed his ARM with the help of a mentor.Mike’s approach centers on quality, not quantity: He’s focused on high-...

    28 min

  2. 5 DAYS AGO

    When Every Client Pays You More Than $500 a Month!

    Imagine if every client paid you between $500 and $800 every month. That’s a reality for the gyms on this month’s leaderboard. In today’s episode of “Run a Profitable Gym,” Two-Brain CEO Chris Cooper shares the Top 10 leaderboard for average revenue per member (ARM). With a mean ARM of $608 and an average client headcount of 58, our leaders are focusing on high-value options beyond group training, such as one-on-one and semi-private coaching. These options help high-value clients get to their...

    16 min

  3. 21 NOV

    4 Surefire Ways to Get More Gym Members Without Discounts

    Want more gym members without slashing your prices? Discounts can undermine your gym’s value, hurt your profit margins and attract the wrong clients. There’s a better way.In this episode of "Run a Profitable Gym," host Mike Warkentin is joined by John Franklin, chief marketing officer at Two-Brain and Kilo.John shares four proven strategies to help you attract and retain new clients without offering discounts: events, holiday challenges, New Year’s Day check-ins and black card referral campai...

    20 min

  4. 18 NOV

    "We Don't Have Discounts": How to Keep Your Profit on Black Friday

    Slashing prices for Black Friday is a mistake if you sell coaching. Discounts attract the wrong clients and teach the right clients to wait for sales instead of renew memberships at full price. Worse, the discount comes out of your profit. The government still gets paid if you cut your rates, and so does the landlord. But you take home less money. In this episode of "Run a Profitable Gym," Chris Cooper explains exactly what to say when people ask for discounts—use his lines word for word. He ...

    29 min

  5. 14 NOV

    State of the Industry Release Show With Sevan Matossian

    Two-Brain's annual industry-defining report is out! The 2024 "State of the Industry" guide is packed with the essential data gym owners need to grow their businesses. This year, it even contains 13 ratings scales fitness entrepreneurs can use to evaluate their businesses and target areas for improvement. How many clients does the average gym have? How much revenue? What do gym owners pay staff? How many classes do they run? How large are gyms, and how much of their revenue is used to cover fi...

    1h 53m

  6. 12 NOV

    State of the Industry 2024: The Data You Need to Succeed

    Two-Brain’s fifth annual “State of the Industry” report is out, and it’s more useful than ever. It’s not just a collection of statistics but a practical tool designed to help gym owners assess their strengths and weaknesses and make strategic decisions.Kilo and Wodify kicked in stats from thousands of gyms around the world, and our greatest survey response ever filled the guide with data on average revenue per member, expenses, client retention, profitability and more. The numbers are broken ...

    49 min

  7. 7 NOV

    Focus and Accountability: The Golden Hour for the Win

    Dana Fouche is busy.In addition to running Reach Athletics, she’s a mother and the owner of a farm. To ensure she never lets her business falter—even when the cows escape again—Dana uses Chris Cooper’s Golden Hour concept: Every day, do one thing to grow your business before you do anything else.To start her days, Dana goes to a quiet place, clears her head, works on simple but effective marketing tasks and then addresses larger projects. She ends after an hour and makes a plan for the next d...

    22 min

  8. 4 NOV

    Want to Make $100k? Here Are 3 Gym Business Models That Work

    Today on “Run a Profitable Gym,” Two-Brain founder and CEO Chris Cooper lays out three gym business models that actually work, using case studies from gym owners earning $100,000 per year. Chris walks through profit-and-loss statements, revealing all the nitty-gritty details, so you can see exactly what levers these gym owners pulled to reach $100,000.The first gym owner ran big group classes with a decent headcount but had high overhead and struggled to scale. They focused on increasing...

    34 min
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About

Run a Profitable Gym is packed with business tools for gym owners and CrossFit affiliates. This is actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms. Broke gym owner Chris Cooper turned a struggling gym into an asset, then built a multi-million-dollar mentoring company to help other fitness entrepreneurs do the same thing. Every week, Chris presents the top tactics for building a profitable gym, as well as real success stories from gym owners who have found incredible success through Two-Brain Business mentorship. Chris’s goal is to create millionaire gym owners. Subscribe to Run a Profitable Gym and you could be one of them.

Information

  • Creator
    Chris Cooper
  • Years Active
    2015 - 2024
  • Episodes
    992
  • Rating
    Explicit
  • Copyright
    © 2024 Run a Profitable Gym
  • Show Website
    Run a Profitable Gym

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