112 集
Tech Qualified New North
-
- 商業
Tech Qualified is a podcast for scrappy B2B tech marketing teams who want to get the most from their team and connect with their best customers. In each episode, Meredith Metsker, a Senior Content Leader at a tech company, and Justin Brown, a marketing agency owner, uncover how marketing teams generate qualified opportunities with limited resources. Every episode will help you get one step closer to winning over your ideal customers.
-
How to Use Asynchronous Recordings in Your Content Program
In this episode of Tech Qualified, hosts Justin Brown and Meredith Metsker chat with Stephen Robles of Riverside about asynchronous recording technologies. The discussion kicks off with an overview of Riverside's features designed to ease recording processes for busy professionals. Stephen explains how the platform allows for recording without requiring all participants to be online simultaneously, a boon for busy CEOs and subject matter experts.The conversation dives into specific functional...
-
How Small B2B Teams Are Leveraging Paid Media
In this episode of Tech Qualified, Justin Brown and Meredith Metsker host Nick Lafferty, a seasoned growth marketing consultant and founder of the Early Exit Club. Nick discusses the crucial role of paid marketing strategies for B2B organizations, emphasizing the rapid feedback and optimization opportunities it provides. He details how paid marketing efforts can be a valuable tool for small teams looking to test ideas quickly with minimal initial investment.Nick explains how to align marketin...
-
The impact of executives within an organization contributing on social media
In this episode of Tech Qualified, Justin Brown and Meredith Metsker dive into the world of social media's role in business growth with Kirsti Lang from Buffer. The conversation starts with the importance of having a strong digital presence, even for small teams, and quickly transitions to the power of authenticity in social media marketing. Kirsti emphasizes that people trust individuals over brands, making the personal stories and posts from company leaders crucial for engagemen...
-
Beyond the Blog: How Episodic Content Can Give Small Marketing Teams a Strategic Advantage
In this episode of Tech Qualified, host Meredith Metsker and guest Justin Brown of New North explore the transformative impact of episodic content for small marketing teams. Justin shares his journey from struggling to produce regular content as a small business owner to discovering the strategic advantages of podcasting. This transition not only facilitated consistent content production but also significantly boosted engagement with key audiences.Justin emphasizes the flexibility and efficie...
-
The Lean Content Machine: Strategies for Scrappy Marketers
In this episode of Tech Qualified, Justin Brown dives into the intricacies of content creation with limited resources. He discusses the unique challenges faced by small B2B tech marketing teams with Meredith Metsker , the Director of Content and Community at uConnect. The conversation explores strategies for building an efficient content machine, underscoring the importance of adaptability and resourcefulness in a constrained environment.Meredith shares her journey from working in larger mark...
-
How to Build a Marketing Engine through Content with Joe Michalowski
In this episode of Tech Qualified, hosts Justin Brown and Meredith Metsker welcome Joe Michalowski from New North. They dive into the evolving landscape of B2B marketing, discussing the critical shift from in-house roles to agency settings. Joe shares his unique perspective on adapting strategies for client success in a competitive digital environment.Joe emphasizes the importance of leveraging content to address customer pain points. He outlines effective methods for creating content that ...