The new podcast aimed specifically at WSET Diploma, MW and MS students, or just those who really want to understand the ‘viti gritty’ of the global wine trade.
Harry Crowther - Grain to Grape
We talk to Harry Crowther, founder of Grain to Grape. Harry is a winemaker and ex-somm who runs Grain to Grape - a wine training company with a difference. We ask how sales can be maximised in the on-trade? How can and should people up-sell in a restaurant? How can wine work for mixologists and those without a wine background? What are the new social media platforms we should be paying attention to? Follow him on all the social media platforms he mentions with @graintogrape
Sabas Joosten - De Librije
We interviewed Sabas Joosten, Head Sommelier at De Librije, a Three Michelin Star restaurant in Zwolle, The Netherlands. De Librije has consistently been considered one of the top 50 restaurants in the world for many years, taking particular pride in its wine pairing for the tasting menu. We ask Sabas about the Dutch market, how to make sustainable profit in the on-trade, how to curate a wine list for top end food, how a Coravin wine list works and what they have done to 'pivot' during lockdown.
Magdalena Kaiser - Director of Public Relations - Marketing & Tourism for Wine Marketing Association of Ontario
We talk to Magdalena about the Ontarian market, how does the quasi-monopoly work, what are the regulations on grape-growing in Eastern Canada, where are the biggest markets, facts and figures on wine tourism as well as discussing her own excellent wines.
Dmitry Grozoubinski - Founder, ExplainTrade
In this episode we talk to Dmitry Grozoubinski, Founder of ExplainTrade . Dmitry is a negotiations and trade policy expert and Visiting Professor at the University of Strathclyde’s School of Law. Prior to launching ExplainTrade.com, Dmitry served as an Australian diplomat and trade negotiator at the World Trade Organisation and beyond. We urge you to follow him on Twitter : https://twitter.com/DmitryOpines
We ask which of the main objectives of Brexit have been borne out, what will be the major benefits we can see from it in the wine trade, how accurate has the recent coverage in regards to wine importers been, and his advice for SMEs looking to manoeuvre around the new paperwork. We also ask his opinion on the recent Australia/China wine tariffs and trade disputes, and how he sees the Biden presidency changing the global trade landscape.
Links he mentions in the podcast:
Market Access Map
World Customs Organization
Dr Anna Jerzewska
Mike Best MW - Account Manager - Boutinot Wines
We talk to Mike Best MW on what makes a good sales pitch, and on various topics around his RP on DTC sales and wine tourism for English Vineyards. What constitutes a good cellar door experience, what are the future opportunities for English Wine and how do consumers interact with different wine categories.
Anne Jones - Waitrose
We talk with Anne Jones, Waitrose Category Manager: Wines, Beers and Spirits. We discuss initiatives Waitrose ran and 'pivoted' during lockdown, consumer data and decision making, private label strategy, differences between drinks categories and sexism, amongst other things. Essential listening for anyone looking at Paper 4!