Trademark Protection for Startups with Ján Búza Savvy with Sparring

Why is it important to think a few steps ahead and ensure your exclusivity rights on certain words or graphics?When it comes to your brand, a registered trademark is the quickest and most effective way to claim your rights. Trademarks act as a tool to easily enforce your exclusive rights on certain names. It's much easier to take down copycats if you have your trademark, and cheaper than to realize later when another company has the protection. In this episode Jan addresses:What is a tra...