41 episodes

The podcast that brings insights and learnings from the digital advertising and marketing industry to light to spark new ideas into existence and help our industry to thrive.

IAB Europe : Digital Dawn podcast IAB Europe

    • Business

The podcast that brings insights and learnings from the digital advertising and marketing industry to light to spark new ideas into existence and help our industry to thrive.

    Policy Matters - Conversations for Change: EMFA

    Policy Matters - Conversations for Change: EMFA

    In this episode of IAB Europe’s Policy Matters podcast, join Franck Thomas, Policy Director at IAB Europe as he dives into EMFA and audience measurement with Marie de Cordier, Director of Government Relations & Public Policy at Nielsen and Stuart Wilkinson, Senior Business Development Director at Kantar. They discuss what EMFA is, the objectives and the seven principles before looking at what comes next. Tune in and discover more.

    • 36 min
    IAB Europe’s Policy Matters Podcast - Season 1, Episode 2 - Conversations for Change: GDPR with Criteo

    IAB Europe’s Policy Matters Podcast - Season 1, Episode 2 - Conversations for Change: GDPR with Criteo

    In the second episode of IAB Europe’s Policy Matters podcast, join Franck Thomas, Director at IAB Europe as he dives into GDPR with Nathalie Laneret, VP, Government Affairs & Public Policy at Criteo. They discuss this flagship EU legislation and the state of play 10 years on from the first presentation. They also look at implementation and the interplay between GDPR and other tech legislation. Tune in and discover more.

    • 34 min
    Navigating Social Audience Measurement in Europe

    Navigating Social Audience Measurement in Europe

    Join our Marketing & Insights Director, Marie-Clare Puffett and Comscore’s SVP EMEA Adam Holt, as they dissect the complexities of measuring social audiences in Europe.They explore Comscore’s incrementality measurement approach, its impact on social analytics, and how it's shaping the market's understanding of audience engagement. Don't miss this insightful conversation packed with actionable insights for marketers navigating the European landscape.

    • 29 min
    Sustainability Policy: Navigating Challenges & Shaping the Future of Digital Advertising

    Sustainability Policy: Navigating Challenges & Shaping the Future of Digital Advertising

    In the first-ever episode of IAB Europe’s Policy Matters podcast, join Ines Talavera de la Esperanza, Public Policy Manager at IAB Europe as she dives into sustainability policy with Eric Shih, COO at Cedara and Board Member & Global Advisor at ShowHeroes. They discuss the challenges faced by the digital advertising industry when it comes to sustainability policy and the regulatory landscape, the role that policy can play in setting measurement standards to help reduce carbon emissions, a...

    • 39 min
    Decoding Digital Advertising’s Carbon Footprint

    Decoding Digital Advertising’s Carbon Footprint

    To kick things off for Season 6, IAB Europe’s Data Analyst & Sustainability Manager, Dimitris Beis, and Benjamin Davy, Sustainability Director at Teads delve into the intricate world of carbon emissions in digital advertising. The conversation navigates through the challenges of accurately estimating emissions within the industry, shedding light on what estimates can be meaningfully used for and why corporate emission reporting is so important. Tune in as they unravel the complexities and...

    • 33 min
    The Driver Behind Retail Media?

    The Driver Behind Retail Media?

    Join IAB Europe’s Marketing & Insights Director, Marie-Clare Puffett, and Diana Abebrese, Global Retail Media Lead at EPAM as they explore the power of retail media data and its importance in driving best-in-class campaign planning, optimisation and measurement. In this episode, they dive into the data available, the challenges faced by brands and retailers, the benefits of getting it right, and how technology can help unlock its full potential.

    • 31 min

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