Pathmonk Presents Podcast Pathmonk

Join us in today's episode of Pathmonk Presents as we host Kyle Lacy, Chief Marketing Officer of Jellyfish, an innovative platform dedicated to engineering management. 
In this insightful episode, Kyle explores valuable strategies for marketing teams to align their efforts with engineering insights and broader business objectives. 
Learn how Jellyfish enables engineers and leaders to demonstrate the tangible impact of their product development efforts, thereby facilitating smooth collaboration between technical and non-technical stakeholders.

Dive into the mind of Derek Kent, SEO Director at Inet Media, as he shares valuable insights into the world of digital marketing. 
In this engaging episode, Derek discusses the importance of nurturing existing client relationships, the 80/20 rule, and the power of measurement and competitor analysis. With a wealth of experience, he offers practical tips for website lead generation and emphasizes the significance of ethical web building and Google compliance. 
Don't miss this opportunity to gain invaluable marketing wisdom from an industry expert.
 

In this podcast episode, we sit down with Benjamin Lazar, Senior Vice President of Marketing at Alaya Care, to explore the transformative marketing strategies that are driving success in the home care industry. 
Benjamin delves into the innovative vertical SaaS platform developed by Alaya Care and explains how personalized, data-driven marketing approaches are crucial in enhancing patient experiences and achieving better outcomes. 
Learn about the importance of strategic digital marketing, the role of SEO and SEM in lead generation, and how tailored content can significantly improve brand awareness and business growth in the home care sector.
 

In this insightful podcast episode, we welcome Michael Mallazzo, Head of Growth at Brandable, a cutting-edge software platform designed to help Amazon sellers optimize their marketing strategies and master unit economics. 
Michael shares valuable insights into the challenges faced by independent sellers on Amazon, and how Brandable's comprehensive tools streamline operations, provide in-depth profitability analysis, and offer pricing and promotion optimization strategies to drive sustainable growth. 
Discover how leveraging data and effective marketing tactics can transform your Amazon business for profitable growth.

In this episode of Pathmonk Presents, we welcome Chris Singlemann, Senior Manager at Prelude, specialized in demand generation and digital marketing. 
Chris shares how Prelude's innovative cybersecurity platform leverages automation to enhance threat detection and response. He delves into the marketing strategies that Prelude uses to attract and retain clients, emphasizing the importance of creating personalized user journeys, leveraging data, and utilizing paid social media campaigns. 
Chris also provides valuable insights into the role of the website in client acquisition and the benefits of using tools like Webflow for fast, efficient content deployment. 
Tune in to learn how Prelude is transforming cybersecurity with proactive marketing approaches.
 

In the latest episode of Pathmonk Presents, we had the honor of featuring Jake Labate, the founder of The SEO Guy. Jake's agency specializes in leveraging the power of SEO automation and AI tools to achieve remarkable results for clients. 
During the episode, Jake shares his profound insights into the meticulous documentation and automation of SEO processes using cutting-edge AI and data-driven strategies. 
He emphasizes the vital role of client education in empowering businesses, stresses the significance of technical optimization, and underscores the importance of crafting a seamless content strategy to drive tangible results.