How to Craft a Perfect Bio or Headline on Social Media UX Marketing

it's just me as usual on a Friday, and the subject today that we're going to be covering is headlines, bios, titles, whatever, across social media. Okay. On LinkedIn, it's your headline on Twitter, Instagram, it's your bio on Facebook. It's your whole profile.
Basically. You don't really have a title on Facebook, so. Let's talk about how to optimize that. Um, I have a couple of tactical tips that you can implement. Ultimately, I think it goes without saying that there is. No perfect formula for everybody, but there's a general universal formula that will usually work and do better than what you at least have.


Tweak it over time. This is the kind of thing you want to AB test, so don't just do something about it right now and then forget about it forever. Constantly be AB testing things. There's no penalty for doing that. It's not going to hurt you in any way. You're just going to learn more and more about what drives clicks on your profile.


And in the case of LinkedIn, which unique because you actually see your headline across the entire platform in the feed and everywhere. So that's really a conversion tool for you across the board. That one's particularly impactful. So here is my number one tip for you that I want you to go and try right now.


This is very easy to do. So whatever you're in right now, whether in LinkedIn, Twitter, Instagram, go into the search bar and type in conversion copywriter or copywriter search. Any copywriters that are in your network already or that you're following or that are following you, check them out. See what their bio looks like.


Now, keep in mind that these are people that for a living to make money, to support their families. Right copy that converts people to take action and into customers. So I think it goes without saying that the, of all the groups of people that you could probably trust to write a good bio, this is the most likely, I'm not telling you that every copywriter has a great bio.


Okay? You're still gonna come across people on LinkedIn that don't use it enough. And then their title just says copywriter at, you know, Acme org. So. There are going to be people like that, but for the most part, as a whole, more than any other group, these people are going to give you great patterns to follow.


So whether you're on Twitter with, with your bias, so let's use that as an example. Look up. Conversion copywriters look up copywriters for B2B, for B to C, whatever is unique to you. If you're in an eCommerce store, look for B to C conversion copywriters, or if you do SAS technology, look that up. B2B copywriters look at these people and try to compile a list.


Of all the elements that you notice from this search, you're going to start noticing like they're more descriptive. They don't use a lot of fluff. They're straight to the point, but in a way that's really fun to read. So it's not just like I do marketing for businesses, it's, it's not necessarily always clever or.


Punny or anything like that. But it conveys the point in a little bit more of a story and it makes it a little bit more exciting, but there's no fluff. So there's a really good balance. Usually when you, you'll find with, with these people's bios, so write down a huge list and almost like a math equation, like add them all up in terms of their patterns.


Take the average of those patterns and what does that usually look like? So what I've found for LinkedIn, for example, when I do this exercise, aside from the elements of using your personality and things like that, just a general universal formula. If I took the averages of conversion copywriters, headlines, it would usually be, I help.


X group of people accomplish Y task using Z tool or for Z purpose. That's usually the general formula. And you've heard that before, right? You can add onto this a little bit to add a little bar and then you know, you can still state your actual job title. You could still state if you have