24 min
Should You Actually Start a Side Hustle w/ Stef Caldwell UX Marketing
-
- Marketing
Blake: [00:00:00] today on the podcast you have Stef Caldwell, who is going to tackle a bunch of different subjects with us. Today we're going to be discussing things like side hustles and authenticity and customer experience, kind of the, the whole gamut.
[00:00:11] But I'm really excited about this one. But Stef, before we get into it, I do want to give you a chance to give some context about yourself. Basically, if you could just tell us, first and foremost what your career path has been to this point, where you got started and how you got to where you are now.
[00:00:28] Stef: [00:00:28] Happy to do that and thanks for having me on the show. So my career path, if you just looked at it on LinkedIn, might be confusing to somebody who doesn't know kind of where I'm headed. So I started, , my first internship was in recruiting, right? I worked at a staffing firm where I was recruiting people and, and helping place them in jobs.
[00:00:48] In my professional career, I moved from being a business analyst to working in a sales and marketing role, to then working in a product management role and a channel development role to now where I sit, which is in customer success. And so again, , any person would look at that experience and be like, huh, this girl's really, , been all over the place in terms of her variances.
[00:01:08] But the way that I look at it is I'm collecting the experiences necessary to make me the most ultimate general manager or CEO of a business. And I think that, okay, really, really incredible leaders can empathize with their people in any department. And so I really navigated my career path. Bye bye.
[00:01:28] Creating opportunities to have those experiences so that when I do become, you're the leader and I am, , and my side hustle that I can really emphasize and create good experiences across departments.
[00:01:39] Blake: [00:01:39] Oh, that's a, that's a pretty unique. Viewpoint, I guess because most people when they go into a side hustle are basically just looking to make money.
[00:01:47] That's, I mean, that's the facts of the matter, and I love that you're really more like people focus your people customer centric. That's going to bode really well for you down the road, and it's gonna be great for our audience as well, because I think it's a really important message to hear. And before we dive too much more in detail, I do ask everybody, what do you consider to be your professional superpower?
[00:02:13] Stef: [00:02:13] I think adaptability and tenacity. So whatever the baby is, of those two words, that's me.
[00:02:20] Blake: [00:02:20] It's a necessity.
[00:02:21] Stef: [00:02:21] Untapped tenacity. Yes. it's, . I believe and truly like live out every day that everything is figureoutable and having that mentality and then also having the willingness to get up everyday and take one step forward, even if that step is very uncertain, I think is what sets me apart in my professional career as well as in my side hustle.
[00:02:44] Awesome.
[00:02:44] Blake: [00:02:44] Well. I know that you do work full time at narrative science. Correct. So you've, you've already got the full time job. Now you also have the side hustle thing going on. obviously the word side hustle itself is self explanatory. Do you understand that it's something you're doing on the side? You already have a full time job, but it's another thing to actually help people understand how you can do that.
[00:03:06] And so you're in a unique position where you can discuss that a little bit with us. I'm curious right now, what does your day to day look like? I mean that, that may be a bad question because right now we're going through all this coronavirus stuff and everybody's normal is completely out of whack, but normally how are you balancing having a full time job that's, that's demanding where you're trying to learn skills and grow and you're doing a side hustle at the same time.
[00:03:31] Stef: [00:03:31] That's a
Blake: [00:00:00] today on the podcast you have Stef Caldwell, who is going to tackle a bunch of different subjects with us. Today we're going to be discussing things like side hustles and authenticity and customer experience, kind of the, the whole gamut.
[00:00:11] But I'm really excited about this one. But Stef, before we get into it, I do want to give you a chance to give some context about yourself. Basically, if you could just tell us, first and foremost what your career path has been to this point, where you got started and how you got to where you are now.
[00:00:28] Stef: [00:00:28] Happy to do that and thanks for having me on the show. So my career path, if you just looked at it on LinkedIn, might be confusing to somebody who doesn't know kind of where I'm headed. So I started, , my first internship was in recruiting, right? I worked at a staffing firm where I was recruiting people and, and helping place them in jobs.
[00:00:48] In my professional career, I moved from being a business analyst to working in a sales and marketing role, to then working in a product management role and a channel development role to now where I sit, which is in customer success. And so again, , any person would look at that experience and be like, huh, this girl's really, , been all over the place in terms of her variances.
[00:01:08] But the way that I look at it is I'm collecting the experiences necessary to make me the most ultimate general manager or CEO of a business. And I think that, okay, really, really incredible leaders can empathize with their people in any department. And so I really navigated my career path. Bye bye.
[00:01:28] Creating opportunities to have those experiences so that when I do become, you're the leader and I am, , and my side hustle that I can really emphasize and create good experiences across departments.
[00:01:39] Blake: [00:01:39] Oh, that's a, that's a pretty unique. Viewpoint, I guess because most people when they go into a side hustle are basically just looking to make money.
[00:01:47] That's, I mean, that's the facts of the matter, and I love that you're really more like people focus your people customer centric. That's going to bode really well for you down the road, and it's gonna be great for our audience as well, because I think it's a really important message to hear. And before we dive too much more in detail, I do ask everybody, what do you consider to be your professional superpower?
[00:02:13] Stef: [00:02:13] I think adaptability and tenacity. So whatever the baby is, of those two words, that's me.
[00:02:20] Blake: [00:02:20] It's a necessity.
[00:02:21] Stef: [00:02:21] Untapped tenacity. Yes. it's, . I believe and truly like live out every day that everything is figureoutable and having that mentality and then also having the willingness to get up everyday and take one step forward, even if that step is very uncertain, I think is what sets me apart in my professional career as well as in my side hustle.
[00:02:44] Awesome.
[00:02:44] Blake: [00:02:44] Well. I know that you do work full time at narrative science. Correct. So you've, you've already got the full time job. Now you also have the side hustle thing going on. obviously the word side hustle itself is self explanatory. Do you understand that it's something you're doing on the side? You already have a full time job, but it's another thing to actually help people understand how you can do that.
[00:03:06] And so you're in a unique position where you can discuss that a little bit with us. I'm curious right now, what does your day to day look like? I mean that, that may be a bad question because right now we're going through all this coronavirus stuff and everybody's normal is completely out of whack, but normally how are you balancing having a full time job that's, that's demanding where you're trying to learn skills and grow and you're doing a side hustle at the same time.
[00:03:31] Stef: [00:03:31] That's a
24 min