#4: Rob Green on Brand Guides, Realign vs. Redesign, and What It's Like To Brand An Airline 24pt, A Mobelux Podcast

Welcome to 24pt, a Mobelux podcast where we talk about the tools, techniques, and trials of designing and developing software in a digital agency.

In this episode, I'll be talking to our director of branding Rob Green about brand guides. Does your brand have one? Why do you need one? We'll cover that and much more!  


0:00 Introduction
3:27 How Did You Get Into Brand Design?
6:25 How Many Logos Have You Designed?
8:07 How Do You Feel About Presenting Multiple Logos To A Client?
10:11 What Is Branding?
13:39 What Is The Brand Discovery Process Like At Mobelux?
17:14 Realign vs. Redesign
24:27 What Is A Brand Guide?
29:03 What Parts Of A Brand Guide Do You Leave Malleable?
39:24 Do You Have A Favorite Brand Guide?
43:15 Branding An Airline
50:53 Branding A Building

Thanks for watching!