81) Performance Marketing Insights: AI, Targeting, & Tracking B2B Marketing Asia

Hosted by Joe Escobedo, CEO of Escomedia
Guest: Saumya Goila, Regional Lead, Performance Marketing Asia Pacific @The Economist

Newsletter: https://joeescobedo.substack.com

Chapters:
0:00 - Introduction
0:34 - Practical Applications of AI and Chat GPT
2:16 - Example of Rapid Adaptation in Marketing
4:42 - Using Canva's Magic Design Studio
6:06 - Impact of AI on Targeting
7:59 - Analyzing Audience Lists with AI
9:34 - Challenges in Tracking and Reporting
12:00 - Attribution Challenges with Dark Social
13:33 - Final Tips Success
15:56 - Closing Remarks