Real Talk about Real Marketing Acxiom

Mattia Fosci from the I-COM award winning start up Anonymised in the UK joins this episode of the podcast discuss regulation, consent and the coming “wild ride” of 2024. The team dissects ideas about how brands will address engagement and measurement after true third-party cookie deprecation.Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.

Amazing accelerator or threat to humanity? Discussions around artificial intelligence (AI) span the full gamut. Ron Shevlin of Cornerstone Advisors joins the podcast to break down what brands can really expect as AI become part of the daily lives of knowledge workersThanks for listening! Follow us on Twitter and Instagram or find us on Facebook.

Gabe Richman of TheTradeDesk joins the podcast to discuss all aspects of cookie deprecation and its impact to the industry – from Google’s Privacy Sandbox and at-risk signals to the changing approaches to authentication and measurement. The team jumps into the details of UID 2.0, AI as a tool, and how a CMO should best spend their next marketing dollar.LinkedIn profile: linkedin.com/in/gaberichman/Twitter: twitter.com/TheTradeDeskCompany website: thetradedesk.comThanks for listening! Follow u...

Zach Van Doren of ActionIQ joins the podcast for a deep dive into Composable CDPs and how to converge data, identity, consent and addressability to deliver relevancy at scale. The team dives into ways to navigate complexity, minimize hops, and prioritize governance structure to engage consumers.LinkedIn profile: linkedin.com/in/zacharyvandorenCompany website: thetradedesk.comThanks for listening! Follow us on Twitter and Instagram or find us on Facebook.

Ally Hepp of Databricks joins the podcast to help marketers make sense of clean rooms, composable CDPs and how to wrangle big data for brand advantage. The team also discusses the critical coupling of data and AI and how AI comes into play for speeding up code migration, conversational interfaces and predicting the next best action.LinkedIn Profile: linkedin.com/in/ally-hepp-288b045a/Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.

Your brand serves as your calling card in the market. And because at any one time 95% of customers are not in market, your brand also serves as future demand. In this first episode of the newly expanded podcast of Real Talk about Real Marketing (previously Real Talk about Identity), Acxiom’s Tammy Ammon joins hosts Kyle Hollaway and Dustin Raney to dive into the value of a brand and some real-world brand successes and failures. Thanks for listening! Follow us on Twitter and Instagram or ...