The Adapter’s Advantage: Breakthrough Moments that Lead to Success Allego

In this episode of the Adapter’s Advantage podcast, Deniz Olcay, VP of Marketing at Allego, speaks with Michelle McGowan, Head of Commercial Operations at G4S Cash Solutions. Michelle, who manages the entire commercial operations team including sales and marketing, shares her unique perspective of enablement in her multifaceted role. She discusses her strategies for enhancing customer service and sales effectiveness, including mapping customer journeys and implementing digital sales rooms. Michelle emphasizes the importance of a passionate customer service team and a well-equipped, motivated salesforce to drive business success.

Show Notes: https://www.linkedin.com/in/samrichter/

In Episode 62 of The Adapter’s Advantage podcast Hannah Ajikawo, Founder of Revenue Funnel, shares her insights into fixing the broken B2B buying experience. Discover how sales enablement can help buyers and the challenges faced by high-growth organizations. Explore strategies for value creation and service-oriented selling, including the power of Digital Sales Rooms (DSRs).

Hannah created Revenue Funnel to push the boundaries of what’s possible and accepted in B2B organizations. She is obsessed with rethinking the ways organizations can continuously deliver value to their customers.

A Mum, a Go-to-market Strategy Consultant, and an experienced sales leader. Hannah recently led the EMEA business at Skaled, building out global onboarding, training, and enablement programs for high-growth organizations. Show notes: https://www.revenuefunnel.co.uk/

Join host Mark Magnacca in an insightful conversation with Alycia Anderson, Senior Director of Sales Enablement and People Development at Total Expert. Discover how Alycia’s expertise in people development and sales enablement has transformed the way her organization operates. Learn about her journey of aligning business objectives, centralizing resources, and leveraging technology to improve efficiency, reduce friction, and empower teams.

In this episode, Mark Lonzo, Director of Sales Enablement at The Hillman Group, shares his journey of initiating change within his organization in order to future-proof its sales enablement function. Learn how Mark’s innovative approach, combined with the adoption of a comprehensive sales enablement solution, has transformed the way sales teams access and share information, leading to improved efficiency and customer interactions.

Mark Schulman, performance driver and celebrity drummer, discusses his career with musicians such as P!NK!, Cher, and Billy Idol; the importance of collaboration, and the significance of attitude and how it drives behaviors and outcomes in life.