Adaptive Tenacity and Small Business Resiliency amid Coronavirus Longitudes Radio

Connie Matisse had all kinds of plans for her business. Then coronavirus hit.Like many entrepreneurs grappling with how to move forward during a global pandemic, the co-founder and chief marketing officer of East Fork faced a simple yet scary question: What’s next?In this episode of Longitudes Radio, Matisse takes us behind the scenes of her Asheville, North Carolina-based pottery company, explaining exactly how the company switched gears to get ahead of the coronavirus crisis. It all began w...