Business Growth Hacks Beefy Marketing

In this episode of The Business Growth Hacks Podcast, the hosts are talking WordPress and website hacks to help businesses enhance their online presence. They discuss the versatility of WordPress with its extensive library of plugins, the benefits of starting on WordPress over other website builders, and introduce some valuable WordPress resources and plugins like Elementor, Undraw, UI Gradients, and Color Hunt. The episode concludes with practical advice on leveraging these tools to boost SEO and improve website functionality.
Key Points
WordPress Plugin Versatility:
WordPress offers over 54,000 free plugins, providing extensive functionality for almost any website need.

Comparison with Other Builders:
 While platforms like Squarespace, Wix, and Weebly are good starters, WordPress offers superior long-term scalability and customization.

Essential Plugins and Resources:
  - Elementor: A drag-and-drop visual editor for easier page design and layout customization.
  - Undraw: Open-source illustrations for use in presentations and websites, optimized for small file sizes to maintain fast load times.
  - UI Gradients: A resource for generating CSS gradients to enhance website aesthetics.
  - Color Hunt:  A collection of handpicked color palettes to assist in creating cohesive and appealing designs.

SEO and Speed:
Fast-loading websites improve SEO and reduce bounce rates; tools like Undraw help by offering optimized images.

Business Growth Benefits:
Customizable websites with strong SEO can boost online reach, attract more customers, and grow site visitor numbers.



Quotable Moments
- "I would say if you can start on WordPress, start on WordPress, because it will give you the long term ability to scale that site to however big you want." (00:02:12)

- "WordPress was built for an easy user experience. It's organized, it's intuitive, even if you're unfamiliar with website management." (00:02:31)

- "When you put animations and videos and photos on a website, sometimes if you're not careful about how you compress them, they can really take the load time of the website and slow it down." (00:05:18)

In this episode of the Business Growth Hacks podcast, the hosts welcome David Kaminski from CollaboratePros.com to discuss effective strategies for improving business visibility and growth through online content and geo-tagging techniques. Kaminski shares valuable insights on how to leverage photos, videos, and strategic content to enhance Google rankings and drive business success.
Key Points:
Importance of Photos and Videos:
   - Google prioritizes business listings with frequent photo updates.
   - Businesses should add geotagged images to their Google Business Profiles.

Geo-Tagging Strategy:
   - Upload photos from various service areas to increase visibility in local searches.
   - Geotagging helps Google identify active business locations, boosting local search rankings.

Driving Directions Hack:
   - Encourage field technicians to search for driving directions back to the office from different job sites.
   - This activity signals to Google that the business is active in multiple locations, improving its map ranking.

Content Creation and Link Building:
   - Consistent and strategic content creation is crucial for SEO.
   - Internal linking from homepage to specific service-related blog posts can significantly enhance page rankings.
   - Collaborate with other businesses for cross-linking to build authority.


Quotable Moments:
"Google loves photos and videos. Upload geotagged images to stay ahead of your competition." - David Kaminski

"If you're consistent and do content the right way, you're going to make a difference." - David Kaminski

Links Mentioned:
https://CollaboratePros.com
https://beefymarketing.com/
https://www.businessgrowthhacks.com/

In this episode of the Business Growth Hacks Podcast, we welcome back Jonathan Porter Whistman, an expert in sales organization building and CEO of PerceptionPredict.ai and WhoHire.com. The discussion revolves around the importance of balancing gut feelings with data in business decisions, particularly in hiring processes.
Key Points:
Autopilot Thinking:
Jonathan highlights how humans often operate on autopilot, especially in familiar situations like driving home. This concept translates into designing sales organizations where teams can handle routine tasks effectively, allowing for higher-level strategic thinking.

Gut Feeling vs. Data:
While gut feelings can be valuable, Jonathan emphasizes the need to validate them with data, especially in hiring decisions. He shares insights from research showing how gut feelings alone can lead to hiring mismatches, highlighting the importance of data-driven hiring processes.

Balancing Gut and Data:
Jonathan stresses the necessity of balancing gut intuition with data analysis for effective decision-making. Being too reliant on gut feelings or data alone can lead to biased or incomplete decisions. Successful entrepreneurs find the perfect balance between intuition and data-driven insights.


Quotable Moments:
"It's mastering that in your organization. So when you design your sales organization, you need to think about what are the things that I need to get my team so good at that. They can just do it on autopilot.”

"The shortcut to higher success is not to always question your gut in the absence of data. So I like, gut, gut feel, a hunch or an intuition. And when we have that hunch or intuition, then we should go in search of data and not get wed to an idea or a belief without really digging in and understanding what the data tells us."

"If you're going to be a successful entrepreneur, you have to get in the habit of gut and intuition balanced by data."

Links Mentioned:
https://www.perceptionpredict.ai/
https://whohire.com/
https://beefymarketing.com/
https://www.businessgrowthhacks.com/

This episode of the Business Growth Hacks podcast features Whitney Hahn, an expert helping business owners grow while managing their busyness. Whitney discusses the pitfalls of contracts that hinder cash flow for service-based businesses, emphasizing the importance of time-based contracts over milestone-based ones. She shares insights into managing client expectations, project timelines, and recurring billing for improved cash flow management.
Key Points:
Contracts Impact Cash Flow: 
Misworded contracts can significantly affect cash flow, especially for service-based businesses with longer sales cycles and client involvement in the process.

Time-Based Contracts: 
Shifting from milestone-based to time-based contracts ensures regular billing intervals, aligning with project timelines and client engagement.

Client Communication: 
Effective communication with clients about billing schedules and expectations encourages timely feedback and approvals, contributing to smoother project management and cash flow.



Quotable Moments:
"I see a lot of service providers write their contracts in a way that is milestone based instead of timeline based."

"The clients will pay attention when an invoice comes. If they've been sitting on their feedback, they're getting invoiced for it anyway.”



Links Mentioned:

https://provokebetter.com/
https://provokebetter.com/bgh/
https://beefymarketing.com/
https://www.businessgrowthhacks.com/

In this episode of the Business Growth Hacks podcast, Andrew and John discuss the importance of strategic content planning using tools like editorial calendars. They get into the three stages of the client's journey (top of the funnel, middle of the funnel, and bottom of the funnel) and emphasize the need to address each stage to maximize business growth. They also highlight the significance of being intentional about content creation and offer insights into how editorial calendars can drive traffic, improve SEO, and enhance overall marketing strategies.
Key Points:
Three Stages of the Buyer's Journey:
The episode begins with an exploration of the top, middle, and bottom of the funnel stages in the client's journey. It's emphasized that addressing each stage strategically is crucial for effective content marketing.

Importance of Editorial Calendars:
The conversation underscores the role of editorial calendars in content planning. They discuss how calendars help in addressing pain points, guiding potential solutions, and ensuring a cohesive marketing strategy.

Strategic Approach to Content:
The hosts stress the need for a strategic approach to content creation, focusing on SEO, audience targeting, and measurable results. They advocate for planning, consistency, and relevance in content marketing efforts.


Quotable Moments:
"Having that editorial calendar is allowing you to be strategic in addressing your customer audience, your demographic, your persona, and making sure that you are addressing everyone that's in the funnel."

 "If you don't have a calendar and you're not planning this stuff out, don't expect it to be pristine."

"Don't give up on something because it's not getting the results that you want. Make sure that you're actually putting everything into it that you're supposed to."

In this episode, the hosts discuss essential activities for entrepreneurs to invest their time in, focusing on the power of video, learning, and action in driving business growth. They also explore the impact of social media strategies, including contests, email marketing, and engaging with audiences.
Key Points:
Video as a Multi-Tool:
Video content plays a crucial role across various marketing channels, including websites, social media, and ads. It's a versatile tool for storytelling and engaging with audiences.

Balancing Learning and Doing:
While learning new skills is important, taking action and implementing ideas are equally vital. The hosts emphasize the value of turning ideas into tangible results.

Social Media Strategies:
Utilizing platforms like Gleam for contests and giveaways can boost engagement and follower growth. Building email lists through valuable content and responding to audience interactions are key strategies for social media success.

Customer Engagement:
Engaging with customers on social media goes beyond marketing; it's about building relationships and loyalty. Personalized responses and genuine interactions can make a significant impact.


Quotable Moments:
"People discount email lists, which will we'll do a whole episode about, how I think we should because email addresses are still one of the most valuable items you can get from your customers."

"Someone who doesn't feel valued isn't going to be loyal to your brand or your company no matter what.”

Links Mentioned:
https://beefymarketing.com/
https://www.businessgrowthhacks.com
https://gleam.io/