Certified Personal Trainer Podcast Eddie Lester

The Guide to Content Marketing for Personal TrainersIn this episode of the Certified Personal Trainer Podcast, we dive deep into the world of content marketing specifically tailored for personal trainers. Whether you're just starting out or looking to expand your client base, effective content marketing can be a game-changer for your business.Join us as we cover:The Basics of Content Marketing: Understand what content marketing is and why it's crucial for personal trainers.Identifying Your Ta...

Launching your own personal training business requires careful planning and attention to detail. In this episode, host Eddie Lester dives into the six most crucial checkpoints every aspiring personal trainer must address when starting their business.From naming your business to setting up banking and accounting systems, each checkpoint plays a pivotal role in establishing a strong foundation for your business.1. Name Your Business:Discover the importance of choosing a compelling and memorable...

In this episode we delve into the art of closing sales as a personal trainer, unveiling powerful closing statements and techniques to increase your client conversion rate. Whether you're new to sales or a seasoned professional, mastering these closing strategies can take your personal training business to new heights.Join Eddie Lester as he explores dynamic closing techniques tailored specifically for personal trainers:The Direct Close: Cut straight to the point with the Direct Close, a strai...

In this episode of the Certified Personal Trainer Podcast, we dive deep into the art of salesmanship in the personal training industry, exploring how different sales personalities can influence client interactions and drive business growth. Whether you're an Instant Friend, a Guru, a Fitness Consultant, a Networker, or a Hard Seller, understanding and embracing your unique sales style can make all the difference in closing deals and building lasting client relationships.Join host Eddie Lester...

In this episode of The Certified Personal Trainer Podcast, we unlock the power of networking as a crucial strategy for personal trainers to fuel business growth and attract new clients. Networking goes beyond exchanging business cards—it's about building meaningful connections, fostering relationships, and positioning yourself as a trusted authority in the fitness industry.Join host Eddie Lester as he explores actionable tips and strategies to leverage networking effectively in your personal ...

Join us as we delve into the power of branding and its impact on attracting more clients as a personal trainer. Building a strong brand identity goes beyond having a logo—it's about crafting a compelling story, defining your unique value proposition, and connecting authentically with your target audience.This episode explores practical strategies and actionable tips to leverage branding effectively in the fitness industry. Discover how to differentiate yourself in a competitive market, build ...