DRiVE U Podcast: How Personalization Will Win The Digital Retailing War DRiVE U Podcast with Frankie Russo

The DRiVE U Podcast is where the auto industry comes to stay ahead of the curve with the latest innovations, technology and insights designed to help your dealership flourish.  With your host, author and Head of Innovation, Frankie Russo

In this episode, Aaron Bickart weighs in on the ongoing strategies needed to win the digital retailing war in the automotive industry.