E206 - James McLoughlin from Stirling Mac Business of Betting with Jason Trost
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- Sport
On this episode of the Business of Betting Podcast, Jason is joined by James McLoughlin from Stirling Mac.
Hear them discuss:
01:53 - Are US sportsbook product companies or marketing companies?
05:44 - The importance of price as part of the betting product experience
09:30 - Lean marketing tactics for operators without billion dollar marketing budgets
12:00 - How to successfully market betting apps using app store optimization
15:17 - Acquiring users and customers organically
20:27 - James' experience working at Betfair, and why exchanges are on the retreat in sports betting
23:05 - The popularity of political betting markets
24:51 - Examining the current prediction markets for the 2024 US presidential election
29:00 - Critiquing Smarkets' marketing strategy
30:31 - What James wants to be when he grows up
⚡️ Follow BoB on Twitter/X
⚡️ Follow Jason on Twitter/X
⚡️ Apply to be a guest here
This episode is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry.
Hosted on Acast. See acast.com/privacy for more information.
On this episode of the Business of Betting Podcast, Jason is joined by James McLoughlin from Stirling Mac.
Hear them discuss:
01:53 - Are US sportsbook product companies or marketing companies?
05:44 - The importance of price as part of the betting product experience
09:30 - Lean marketing tactics for operators without billion dollar marketing budgets
12:00 - How to successfully market betting apps using app store optimization
15:17 - Acquiring users and customers organically
20:27 - James' experience working at Betfair, and why exchanges are on the retreat in sports betting
23:05 - The popularity of political betting markets
24:51 - Examining the current prediction markets for the 2024 US presidential election
29:00 - Critiquing Smarkets' marketing strategy
30:31 - What James wants to be when he grows up
⚡️ Follow BoB on Twitter/X
⚡️ Follow Jason on Twitter/X
⚡️ Apply to be a guest here
This episode is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry.
Hosted on Acast. See acast.com/privacy for more information.
32 min