Ease & Impact: Thriving as a Solopreneur

Frankie J

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ENTREPRENEURSHIP
UPDATED WEEKLY

Ease & Impact: Thriving as a Solopreneur

Take control of your digital business and life as a solopreneur. This is your weekly dose of practical advice for the solo business journey, wherever you’re at. Join us as we explore practical strategies to overcome challenges, streamline your business to maximise your impact, pivot through uncertainties, and build lasting professional success without sacrificing personal wellbeing.

2 DAYS AGO

EP.12 - Solopreneur Paralysis: A 4-Step Method to Overcome Overwhelm

In this episode, we tackle the common yet rarely discussed issue of mental paralysis that many women solopreneurs aged 30-40+ face, and a 4-step method for breaking through the mental barriers. Episode Highlights: The Truth Behind Solopreneur Struggle: Discover why feeling frozen at your desk isn't a sign of failure, but rather your mind working against you in ways you might not recognize. The Unique Challenges of Women Solopreneurs: how hormonal shifts, life changes, and mental health factors create an ecosystem that affects your business performance. A Practical 4-Step Framework to Break the Freeze: Awareness Practice: Shift from "I am overwhelmed" to "I'm feeling overwhelm is upon me" Breathing and Havening Technique: Use this psycho-sensory touch method to calm your nervous system Five-Countdown Strategy: Count down while asking yourself what single action you can take 15-Minute Commitment: Set a timer and dedicate just 15 minutes to that one action The Science Behind the Method: how these techniques address both the physiological and psychological aspects of fear and overwhelm. Frankie emphasizes that business challenges aren't separate from personal challenges for solopreneurs—they're interconnected. By developing techniques to better manage your mental and emotional state, you're actively working toward building a more successful business. Follow "Ease and Impact" to ensure you never miss these practical strategies for creating a sustainable digital business without sacrificing your wellbeing. Keywords: solopreneur paralysis, business overwhelm, entrepreneur mental health, women solopreneurs, solopreneur challenges, business mindset, overcome fear, productivity techniques, havening for entrepreneurs, solopreneur anxiety, perimenopause, fear of failure Music Attribution: Heaven by Luke Bergs & AgusAlvarez | https://www.lukebergsmusic.com Music promoted by https://www.free-stock-music.com Creative Commons / Attribution-ShareAlike 3.0 Unported (CC BY-SA 3.0) https://creativecommons.org/licenses/by-sa/3.0/deed.en_US

8 min
17 MAR

EP.11 - How and When to Hire a Virtual Assistant

Are you a solopreneur or coach who's been told countless times to "just hire a VA already," but something's holding you back? Learn what's holding you back, the exact signs you're ready to delegate, plus how to find the right virtual assistant at the perfect time for your solopreneur business. In this value-packed episode, Frankie J shares her personal journey and the lessons she learned after waiting five years to hire her first virtual assistant. Key Takeaways: Discover the exact signs that indicate you're ready to hire your first virtual assistant Learn why the "I can do it faster myself" mindset might be costing you thousands in potential revenue Understand the difference between general VAs ($5-15/hour) and strategic VAs ($20-50/hour) Get practical tips for finding, interviewing, and managing your perfect VA relationship Explore flexible VA hiring options beyond the traditional "local vs. overseas" dilemma Frankie breaks down how to overcome common mental barriers to VA delegation and shares a crucial perspective shift: "Just because I can do something doesn't mean that I should." She explains how hiring a virtual assistant for administrative tasks frees up your most precious resource—time—allowing you to focus on revenue-generating activities. Whether you're ready to hire a virtual assistant tomorrow or just beginning to consider it as a possibility, this episode provides the roadmap you need to make the right VA hiring decision at the right time—without waiting five years like Frankie did! Don't miss next week's episode! Subscribe to "Ease and Impact: Thriving as a Solopreneur" wherever you get your podcasts. Episode Keywords: Virtual assistant for solopreneurs, When to hire a VA, VA hiring process, Cost of hiring virtual assistant __________________________ Music Attribution: Heaven by Luke Bergs & AgusAlvarez | https://www.lukebergsmusic.com Music promoted by https://www.free-stock-music.com Creative Commons / Attribution-ShareAlike 3.0 Unported (CC BY-SA 3.0) https://creativecommons.org/licenses/by-sa/3.0/deed.en_US

12 min
10 MAR

EP.10: Redefining Freedom as a Solopreneur: What True Success Looks Like Beyond the Hype

True solopreneur freedom comes from you, not social media's definition of success. Redefine what freedom means for your unique journey and create the business that fits your authentic life. In this candid and reflective episode, Frankie J explores what freedom really means for solopreneurs beyond the social media highlight reels of seven-figure incomes and luxury lifestyles. Episode Highlights: The Evolution of Freedom Goals: How Frankie's definition of freedom transformed from wanting a side income to supporting her family while working just 4 hours per day Values-Based Freedom: Why aligning your business with your core values (like family and surfing for Frankie) creates authentic freedom The Stages of Entrepreneurial Growth: Learning from successful entrepreneurs while remembering they all started somewhere Smart VA Hiring Strategy: Why hiring virtual assistants before understanding your business systems can create more problems than solutions Mindset Shift: Transforming "have to" into "get to" when balancing business with family responsibilities Key Takeaways: "Freedom is seasonal. You're going to go through seasons in your life where freedom means something different to you, and freedom is going to be based on what's inside you, your core values, not what you see on social media." This episode serves as a reminder to define success on your own terms as a solopreneur. What kind of freedom are you truly seeking? Connect With Frankie J: Share your own freedom journey in the comments below! Frankie reads and responds to all comments personally. Don't miss next week's episode! Subscribe to "Ease and Impact: Thriving as a Solopreneur" wherever you get your podcasts. Keywords: solopreneur freedom, work-life balance, entrepreneur mindset, virtual assistant strategy, values-based business, online business lifestyle, digital entrepreneurship, solopreneur success, time freedom, family-first business __________________________ Music Attribution: Heaven by Luke Bergs & AgusAlvarez | https://www.lukebergsmusic.com Music promoted by https://www.free-stock-music.com Creative Commons / Attribution-ShareAlike 3.0 Unported (CC BY-SA 3.0) https://creativecommons.org/licenses/by-sa/3.0/deed.en_US

13 min
3 MAR

EP.09 - 5 Key Ingredients for Creating Profitable Online Courses

In this value-packed episode, Frankie J breaks down why some solopreneurs effortlessly turn their expertise into profitable online courses while others struggle. If you've been wondering how to transform your knowledge into a digital asset that generates consistent income, this episode reveals the five key ingredients that separate successful course creators from the rest. What You'll Learn: Online course creation: Why knowing your audience at a deep level is the foundation of course success Digital product development: How to establish a clear path to creation so you can build your course in weeks, not months Course launch strategy: The importance of following a proven launch process tailored to your business model Online business analytics: Why results-driven analysis (not emotional responses) is crucial after your launch Scaling digital products: Effective strategies for relaunching and scaling your course to increase revenue Key Takeaways: Video course creation: Simply creating videos and uploading them to a platform isn't enough for success Online course marketing: Missing even one of the five key ingredients can cause your course to underperform Target audience research: Understanding your audience deeply is the most critical element affecting all others Solopreneur digital program model: The right combination of all five elements transforms you from overwhelmed to profitable Whether you're just starting your online teaching business or looking to improve your existing digital course offerings, these five ingredients provide the framework for sustainable passive income success. If you're finding value in these solopreneur podcast conversations, make sure you hit follow or subscribe to "Ease and Impact: Thriving as a Solopreneur" wherever you're listening right now so you don't miss out on practical tips and strategies shared every week. Have questions about implementing these course creation strategies in your business? Leave a comment below this episode, and Frankie will personally respond to help you move forward. Music Attribution: Heaven by Luke Bergs & AgusAlvarez | https://www.lukebergsmusic.com Music promoted by https://www.free-stock-music.com Creative Commons / Attribution-ShareAlike 3.0 Unported (CC BY-SA 3.0) https://creativecommons.org/licenses/by-sa/3.0/deed.en_US

10 min
24 FEB

EP.08 - Stop Overthinking: 3 Strategies for How to Make Faster Decisions in Your Online Business

In this episode of "Ease and Impact: Thriving as a Solopreneur," host Frankie J tackles one of the biggest challenges solopreneurs face: analysis paralysis. Drawing from her experience as both a business owner and surfer, Frankie shares practical insights on how to make faster, better decisions without the overwhelming anxiety that often accompanies them. What You'll Learn: Why we often freeze when making business decisions even when we're decisive in other areas of life The surprising connection between surfing and effective decision-making Three practical strategies to overcome analysis paralysis and move your business forward Key Strategies Discussed: Act, Don't React - Learn to recognize when you're spiraling in reaction mode and shift to purposeful action instead Set Decision Timeframes - Implement specific time limits for different types of decisions to prevent endless analysis Distinguish Intuition from Fear - Use the "intuition is quiet, fear is loud" understanding to tap into your natural decision-making abilities Featured Examples: How to handle mistakes like typos in your marketing materials without spiraling A real-life example of a client who overcame a power outage on webinar day A simple meditation exercise to help identify your intuition versus fear responses Action Step: Choose one business decision you've been postponing and apply one of the three strategies discussed to make progress this week. Connect with Frankie: Share your experiences with decision-making in the comments, and don't forget to subscribe for weekly insights on thriving as a solopreneur. ____________________________________ "Ease and Impact: Thriving as a Solopreneur" is a weekly podcast delivering practical strategies for building a sustainable digital business without sacrificing your wellbeing. Music Attribution: Heaven by Luke Bergs & AgusAlvarez | https://www.lukebergsmusic.com Music promoted by https://www.free-stock-music.com Creative Commons / Attribution-ShareAlike 3.0 Unported (CC BY-SA 3.0) https://creativecommons.org/licenses/by-sa/3.0/deed.en_US

10 min
17 FEB

EP.07 - Make AI Work For You: A Solopreneur's Guide to Authentic Content Creation

In this episode of Ease and Impact, we dive into the reality of using AI for content creation as a solopreneur and share a practical framework to make AI work effectively for your business. Key Points: Common misconceptions about AI saving time without proper investment in learning how to use it Why generic AI-generated content can damage your authenticity and reputation The importance of maintaining your unique perspective and expertise What AI Can Do Well: Content creation and marketing (blog posts, social media, email newsletters) Administrative tasks Customer experience management SEO keyword research and optimization 5-Step Framework for Effective AI Use: Set the Role: Define exactly how you want the AI to act Example: "You are an expert Facebook Ad Manager" Define the Task: Be crystal clear about what you want to create Focus on the what, not the how Specify the Tone: Provide specific examples of the voice you're looking for Can reference influencers or specific tones (conversational, professional) Define Your Audience: Include specific details about pain points, goals, and position. Be as detailed as possible about who you're targeting Provide Supporting Information: Give AI all the strategic context it needs Include specific structures or requirements. For Facebook Ads example: Hook → Reveal → Consequence → Desired Result → Introduction → Call to Action Example in action: "(Set the role) You are an expert Facebook Ads Mananger. (Define the task) I want you to create copy to go with my facebook ad promoting my freebie called {insert name of freebie}. I want you to create 3 different version, one long, one medium, one short. The tone of the copy should be conversationaly and in a similar style to Amy Porterfield. (Define your audience) The audience for this ad are digital entrprenuers and coaches who are selling online courses. They are struggling to use AI to make them sound authentic in their social media content. They want to save time but the AI output never sounds like them and ends up taking significant time to fix it. Supporting information. The Ad copy should be structured as follows: Hook - a bold statement that defies a belief Reveal - reveal the problem Consequence of not addressing the problem Desired result your audience wants Introduce training/freebie CTA And should adhere to Facebook guidelines which says [insert guidelines relevant to this ad] Tool Recommendation: While ChatGPT is popular, I recommend Claude AI for better context understanding and consistent tone in longer content pieces. In short, it more easily produces content that doesn't sound like AI. Resources Mentioned: Claude AI Facebook Ads Policy guidelines Remember: AI should be your assistant, not your replacement. Your expertise and unique perspective remain your most valuable assets in connecting with your audience. __________________________ Music Attribution: Heaven by Luke Bergs & AgusAlvarez | https://www.lukebergsmusic.com Music promoted by https://www.free-stock-music.com Creative Commons / Attribution-ShareAlike 3.0 Unported (CC BY-SA 3.0) https://creativecommons.org/licenses/by-sa/3.0/deed.en_US

9 min
10 FEB

EP.06 - How To Fix a Failing Marketing Strategy Using Simple Tweaks That Work

In this episode of "Ease and Impact," host Frankie J shares a valuable lesson about the importance of making small, strategic adjustments in your business rather than completely overhauling strategies that aren't immediately successful. Through an engaging story about retrieving her daughter's hula hoop from a tree, Frankie illustrates how persistence and micro-adjustments can lead to success. She draws powerful parallels between this experience and common business scenarios, particularly in digital marketing. Key Points: Common pitfalls entrepreneurs face when strategies don't immediately succeed Why completely overhauling strategies often isn't the best solution The value of making intentional, measured adjustments while maintaining core approaches Practical Tips for Making Micro-Adjustments in: Facebook Ads: Adjusting image brightness and contrast Fine-tuning headline power words Modifying call-to-action phrases Repositioning social proof elements Testing different background colors Webinar Presentations: Refining opening stories Adjusting offer timing Adding concrete examples Optimizing price reveal methods Strategic placement of testimonials Opt-in Pages: Testing button colors Adjusting headline fonts and wording Reorganizing bullet points Optimizing spacing between elements Experimenting with hero images Sales Pages: Modifying pricing table layouts Repositioning testimonials Adjusting bonus offerings Testing button colors and wording Fine-tuning section spacing Quote from the Episode: "Success often lives in that space between persistence and flexibility. It's not about throwing out an entire strategy. It's about making small, intentional, measured adjustments while keeping that core approach." Connect with Frankie: Leave a comment with your experiences or questions about making strategic adjustments in your business Subscribe to the podcast and leave a review to help other solopreneurs find the show Remember: The biggest breakthroughs often come from the smallest changes. Keep showing up, making thoughtful adjustments, and creating impact with ease. Music Attribution:Heaven by Luke Bergs & AgusAlvarez | https://www.lukebergsmusic.comMusic promoted by https://www.free-stock-music.comCreative Commons / Attribution-ShareAlike 3.0 Unported (CC BY-SA 3.0)https://creativecommons.org/licenses/by-sa/3.0/deed.en_US

11 min
3 FEB

EP.05 - 8 Essential Tools for Creating & Launching Your Online Course in 2025

In this episode of "Ease and Impact: Thriving as a Solopreneur," host Frankie J breaks down the essential tools you need to create and launch a successful online course in 2025. With the online course market continuing to boom and AI transforming how we learn and create content, Frankie shares practical advice on how to get your course to market quickly without a massive budget or technical expertise. Key Tools Discussed: Meta Ads Still the top choice for reaching your target audience and building an email list quickly Email Marketing Platforms MailerLite (Free to $18/month) - Best for beginners with robust free features Active Campaign (Starting at $15/month) - More advanced features for growing businesses Landing Page Software LeadPages ($37/month) - Optimized templates and fast loading Built-in options with website platforms (Wix, WordPress, Squarespace) MailerLite's free landing page builder Video Recording Smartphone + Movo LV1 microphone ($19) - All you need for professional-quality content Video Editing Free options: iMovie, CapCut Descript - Premium option for transcript-based editing Graphics & Presentations Canva (Free to $15/month) - For course materials and promotional content Course Hosting Platforms Options include Teachable, Thinkific, Podia, Mighty Networks, Systeme Kajabi recommended for all-in-one business solution Self-hosting options with WordPress (LearnDash), Wix, or Squarespace Payment Processing Stripe and PayPal - Universal options with pay-as-you-earn model Premium options: SamCart or ThriveCart for optimized checkouts Resources Mentioned: Free Training: "From Solo to Success" - Guide to leveraging Kajabi as a soloprenuer Frankie J emphasizes that most tools offer free starting options, allowing creators to begin earning before making significant investments. The key is finding the right combination of tools that align with your business goals, budget, and working style while effectively serving your students. Next Episode: Tune in next Tuesday for more solopreneur insights and strategies. Music Attribution: Heaven by Luke Bergs & AgusAlvarez | https://www.lukebergsmusic.com Music promoted by https://www.free-stock-music.com Creative Commons / Attribution-ShareAlike 3.0 Unported (CC BY-SA 3.0) https://creativecommons.org/licenses/by-sa/3.0/deed.en_US __________ Where possible, I register as an affiliate for the products and services I currently use & recommend. Many of the links I share on this page are affiliate links, which means if you click these links and make a purchase I may earn a commission. This commission comes at no additional cost to you. You can check out my full Affiliate Disclosure here.

11 min

TRAILER

EP.0 - Ease & Impact Trailer

Welcome to Ease and Impact, where we're peeling back the layers of being a solopreneur in a demanding online world, without losing it all to burnout and overwhelm. In this brief intro, you'll meet Frankie J - a mom, surfer and solopreneur for 8 years. Going from the "tiredly perservering soloprenuer", through burnout, mom-guilt, and drinking to ease the stress... she's discovered the 4 key elements you need for a thriving business as a solopreneur WITHOUT sacrificing your wellbeing.

12/11/2024

•

2 min

Take control of your digital business and life as a solopreneur. This is your weekly dose of practical advice for the solo business journey, wherever you’re at. Join us as we explore practical strategies to overcome challenges, streamline your business to maximise your impact, pivot through uncertainties, and build lasting professional success without sacrificing personal wellbeing.

Creator

Frankie J
Years Active

2024 - 2025
Episodes

13
Rating

Clean
Copyright

© 2025 Frankie Jago
Show Website

Ease & Impact: Thriving as a Solopreneur