Electric Runway Podcast Amanda Cosco

When we think of soy, we often think of candles or an alternative to milk, but what about the role the crop plays in the business of fashion and beauty? In the US, soy is second only to corn in crop size, and it's playing a significant role in transforming many industries. My guest today is Carla Schultz. She's a soy farmer from Michigan and a United Soybean Board Director, and she's here to tell us all about the links between soy, fashion, beauty, and beyond. This episode is spons...

Biotechnology is an exciting frontier in fashion and beauty because it presents a new way forward. Most products on the market today rely on extraction for their ingredients, whether that's from plants, animals, or petrochemicals. Each of these options has a footprint. With biotechnology, there's the opportunity to create new sustainable supply chains with new levels of performance for consumers.Today on the show I'm speaking with a scientist and creative who is inspired by biology and biotec...

From leather grown from mushrooms to sequins made from plants, biomaterials is an exciting area of innovation that is projected to reach almost $50 billion by 2025. Briefly put, biomaterials combine science and technology to engineer new ways of producing materials. Biomaterials are rapidly gaining popularity with brands and consumers alike due to their ability to address the fashion industry’s urgent environmental and ethical challenges. Our guest today is Laura Hayes. She’s the Senior ...

In today's episode fashion and beauty futurist Amanda Cosco sits down with Heather Lipner, the Head of Product Design + Creative and Geenee AR. Geenee enables high-quality web AR virtual try-on for eCommerce and In-feed Ad experiences to increase sales conversions, reduce return rates and drive return on ad spend performance.Visit Electric Runway: http://electricrunway.com/Sign up for the Electric Runway Report on Substack: https://electricrunwayreport.substack.com/Subscribe on Spotify: https...

Recently, black beauty influencers have taken to TikTok and other social media channels to call out brands that don't have inclusive shades. Today's podcast features a conversation with Balanda Atis, a L'Oréal chemist, and their Chief Scientific Communications Officer. We spoke with her in May in Toronto at the launch of L'Oréal's True Match Foundation to understand how she has been advocating for shade inclusivity for years as a black woman in STEM.This episode contains audio from Imra...

Snap has come a long way from puking rainbows. The company has been steadily developing its artificial intelligence and augmented reality technologies for years, and is now rolling out a B2B SaaS offering for retailers and merchants. ARES, or Augmented Reality Enterprise Services, enables clients to leverage Snap's 3D viewer, virtual try-on, and fit-finder solutions into their brand-owned apps and platforms. This suite of services is already reducing return rates, decreasing cart abandonment,...