19 min

From Social Media to Saks: How to Leverage Instagram to Build a Successful Business With Karen Perez, Founder and CEO of Second Wind WorkParty

    • Business

There’s no doubt about it, social media is changing the way small businesses are built. With a community of potential customers at your fingertips, entrepreneurs are able to test out their business ideas on social media before they take the plunge and start raising capital. Which is something today’s WorkParty guest, Karen Perez, knows a thing or two about. When the fashion stylist of 15 years was tasked with finding chic masks for her clients and couldn’t find any, she decided to make her own. But before launching her business, Second Wind, she announced a pre-sale on Instagram, anticipating 100 orders. She received 10,000 (!). And it’s safe to say her social media-first approach has paid off. Fast-forward a year since that first IG post and her designs are available to shop at Saks Fifth Avenue and have been spotted on high-profile women by the likes of Jennifer Lopez and Alexandria Ocasio-Cortez (no big deal). Needless to say, I can’t wait to talk to Karen all about how she leveraged Instagram to build a successful business, raised capital through crowdfunding, and landed her products at a major retailer. So, let’s get into it—Welcome to WorkParty, Karen! • Join the party on social @workparty and stay in the know at workparty.com.

Visit Arrae.com and use code 'workparty' at checkout for 10% off of one time purchases and 25% off firs month on subscription.

Produced by Dear Media

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

There’s no doubt about it, social media is changing the way small businesses are built. With a community of potential customers at your fingertips, entrepreneurs are able to test out their business ideas on social media before they take the plunge and start raising capital. Which is something today’s WorkParty guest, Karen Perez, knows a thing or two about. When the fashion stylist of 15 years was tasked with finding chic masks for her clients and couldn’t find any, she decided to make her own. But before launching her business, Second Wind, she announced a pre-sale on Instagram, anticipating 100 orders. She received 10,000 (!). And it’s safe to say her social media-first approach has paid off. Fast-forward a year since that first IG post and her designs are available to shop at Saks Fifth Avenue and have been spotted on high-profile women by the likes of Jennifer Lopez and Alexandria Ocasio-Cortez (no big deal). Needless to say, I can’t wait to talk to Karen all about how she leveraged Instagram to build a successful business, raised capital through crowdfunding, and landed her products at a major retailer. So, let’s get into it—Welcome to WorkParty, Karen! • Join the party on social @workparty and stay in the know at workparty.com.

Visit Arrae.com and use code 'workparty' at checkout for 10% off of one time purchases and 25% off firs month on subscription.

Produced by Dear Media

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

19 min

Top Podcasts In Business

The Diary Of A CEO with Steven Bartlett
DOAC
The Lunch Break Coach
Dragan Donkov
Financial Audit
Caleb Hammer
The Expat Entrepreneur: Doing Business, Online Marketing and Cross Cultural Communication Overseas
Josh Summers
Moody’s Talks: KYC Decoded
Moody's Analytics
Digital Islamic Reminder
zaman khawaja

More by Dear Media

The Art of Being Well
Dear Media, Will Cole
Raising Good Humans
Dear Media, Aliza Pressman
Disrespectfully
Katie Maloney, Dayna Kathan
Uncut and Uncensored with Caroline Stanbury
Dear Media, Caroline Stanbury
Everything is the Best
Dear Media, Pia Baroncini
The Skinny Confidential Him & Her Podcast
Lauryn Bosstick & Michael Bosstick / Dear Media