147 episodes

Full Funnel Freedom is for sales executives, directors and managers who know they want to improve the capabilities of their sales teams to generate more leads and income with ease. You're tired of the constant hustle and the pressure of leading a demotivated sales team. You are looking for ways to assess, develop and lead your team that ultimately lead to better results. You're excited and ready to learn what it takes to build a sales funnel that brings you freedom. Hosted by Hamish Knox, author of Accountability The Sandler Way and Change The Sandler Way, recipient of Sandler Global Rookie of the Year and David H Sandler Award Winner. You'll learn not only how to reach more prospects but how to maximise the client relationships you already have. This is the show for you to learn how to feel less pressured and stressed about the sales process & what it takes to have Full Funnel Freedom.

Full Funnel Freedom Hamish Knox

    • Business

Full Funnel Freedom is for sales executives, directors and managers who know they want to improve the capabilities of their sales teams to generate more leads and income with ease. You're tired of the constant hustle and the pressure of leading a demotivated sales team. You are looking for ways to assess, develop and lead your team that ultimately lead to better results. You're excited and ready to learn what it takes to build a sales funnel that brings you freedom. Hosted by Hamish Knox, author of Accountability The Sandler Way and Change The Sandler Way, recipient of Sandler Global Rookie of the Year and David H Sandler Award Winner. You'll learn not only how to reach more prospects but how to maximise the client relationships you already have. This is the show for you to learn how to feel less pressured and stressed about the sales process & what it takes to have Full Funnel Freedom.

    146. Bringing Humanity Back to Seller/ Buyer Interactions, with Phil Putnam

    146. Bringing Humanity Back to Seller/ Buyer Interactions, with Phil Putnam

    This episode is also available on YouTube: https://youtu.be/q1P0xsYntio
    In today’s complex and competitive marketplace, respecting and collaborating with your buyer is more critical than ever. Buyers are more informed, have less patience for drawn-out processes, and expect immediate value and transparency. Traditional sales methods that prioritize the convenience and benefit of the seller, such as delaying product demos and withholding pricing details, are increasingly ineffective. Instead, sellers must pivot to creating a seamless and respectful buying experience, understanding that the buyer ultimately holds the power in the transaction. Prioritizing the buyer's needs and experience not only builds trust but also increases the likelihood of a successful sale.
    Phil Putnam is a unique and insightful business strategy consultant whose career journey is as diverse as it is inspiring. Initially trained in music, Phil transitioned from a career in tech to focus on teaching, coaching, and consulting. His deep obsession with communication and genuine care for people have driven his success in working with major enterprises such as Adobe, Apple, Bloomberg, and Salesforce. Phil’s human-first, common-sense approach to generating business outcomes focuses on understanding and leveraging what people love most – themselves. His expertise in aligning business tactics with people’s needs and his innovative concept of "revenue mechanics" have made him a sought-after consultant and speaker.
    What you'll learn:
    How can sellers create a buying experience that prioritizes the buyer’s needs over their internal processes? What are the three ground rules that buyers, like Phil Putnam, enforce to ensure their buying process is respected and efficient? How can understanding and aligning with the buyer’s motivations and needs drive better sales outcomes and stronger performance? We want to hear from you!
    Sales leaders: What are the challenges you are faced with? Would you like some ideas on how to solve them? Hamish will shortly be releasing our first "Listener questions" episode and we want to hear from you! What's the burning question you want an answer to? What do you think of the show? Whatever your questions, comment on social media or email us at the address below, and we will possibly add your questions to future episodes. 
    Please submit your questions at: https://share.hsforms.com/1bauMW6liRNKbrZR0w6FPNwbn9ta
    ---
    Connect with Hamish on LinkedIn:  https://www.linkedin.com/in/hamishknox/
    Meet Hamish at a Sandler Summit: https://www.hamish.sandler.com/orlando
    Fathom: https://fathom.video/invite/72CZPA
    Humanic: https://app.humantic.ai/login/?referral_code=HamishKnox_SA

    • 32 min
    145. No One Sees the World the Way We Do, and What to Do About It, with Jason Cutter

    145. No One Sees the World the Way We Do, and What to Do About It, with Jason Cutter

    This episode is also available on YouTube: https://youtu.be/v9PW1onH2fU
    The traits that make a great salesperson are strikingly similar to those that define an effective leader. Both roles require the ability to guide and inspire others, often in situations where the path forward is unclear.
    Jason Cutter, Chief Transformation Officer at Cutter Consulting Group's background is a testament to his unique approach to sales and leadership. With analytical upbringing Cutter initially pursued a degree in marine biology, preferring the company of sharks to people. However, his career took a significant turn when he ventured into the sales industry in 2002. Despite having no formal training in sales or leadership, Cutter's knack for understanding and helping people propelled him forward. He combined his analytical skills with a deep empathy for client needs, eventually authoring the influential book "Selling with Authentic Persuasion." Now, as an international speaker and thought leader, Cutter helps organizations build scalable, profitable sales teams that prioritize genuine human connection over traditional sales tactics.
    What you'll learn:
    How can sales professionals leverage their authentic selves to build trust and close more deals? What strategies can leaders use to transition from operations to effective sales leadership? How do you balance the need for structured processes with the necessity for human interaction in sales?  
    We want to hear from you!
    Sales leaders: What are the challenges you are faced with? Would you like some ideas on how to solve them? Hamish will shortly be releasing our first "Listener questions" episode and we want to hear from you! What's the burning question you want an answer to? What do you think of the show? Whatever your questions, comment on social media or email us at the address below, and we will possibly add your questions to future episodes. 
    Please submit your questions at: https://share.hsforms.com/1bauMW6liRNKbrZR0w6FPNwbn9ta
    Resources:
    Selling with Authentic Persuasion: Transform from Order Taker to Quota Breaker, by Jason Cutter The Five Love Languages: The Secret to Love That Lasts, by Gary Chapman The 5 Languages of Appreciation in the Workplace: Empowering Organizations by Encouraging People, by Gary Chapman, Dr. Paul White No Ego: How Leaders Can Cut the Cost of Workplace Drama, End Entitlement, and Drive Big Results, by Cy Wakeman The Sales Innovation Paradox: Harnessing Modern Methods for Optimal Sales Performance, by Howard Dover ---
    Connect with Hamish on LinkedIn:  https://www.linkedin.com/in/hamishknox/
    Meet Hamish at a Sandler Summit: https://www.hamish.sandler.com/orlando
    Fathom: https://fathom.video/invite/72CZPA
    Humanic: https://app.humantic.ai/login/?referral_code=HamishKnox_SA

    • 35 min
    144. The Intersection of Relationships and Revenue with Amelia Taylor

    144. The Intersection of Relationships and Revenue with Amelia Taylor

    This episode is also available on YouTube: https://youtu.be/cobLtb-TNh0
    In the world of sales, relationships are everything. When you focus on building genuine connections with your personas, partners, and customers, you start viewing them as people first. This people-first approach is the key to creating a flywheel effect that drives revenue, referrals, and recommendations, ensuring sustained success and growth in your sales funnel.
    Today on the Full Funnel Freedom Podcast, we are thrilled to have Amelia Taylor, founder of The Revenue Table, as our guest. Amelia is a trailblazer in driving revenue through strategic relationships and community engagement. With a knack for meeting buyers in their most active spaces and leveraging emotional intelligence (EQ), she transforms sales strategies for measurable results. A thought leader and a mother of two, Amelia’s personal journey from an SDR to a revenue strategist is both inspiring and instructive.
    What you'll learn:
    How can sales leaders effectively integrate emotional intelligence into their sales strategies? What are the best practices for building and maintaining strategic relationships in the B2B SaaS space? How can sales teams leverage community engagement to drive revenue and customer loyalty? We want to hear from you!
    Sales leaders: What are the challenges you are faced with? Would you like some ideas on how to solve them? Hamish will shortly be releasing our first "Listener questions" episode and we want to hear from you! What's the burning question you want an answer to? What do you think of the show? Whatever your questions, comment on social media or email us at the address below, and we will possibly add your questions to future episodes. 
    Please submit your questions at: https://share.hsforms.com/1bauMW6liRNKbrZR0w6FPNwbn9ta
    Resources:
    Podcasts by Heather Chauvin - https://www.heatherchauvin.com/podcast
    Nearbound and the Rise of the Who Economy - by Jared Fuller
    Capchase - Non-dilutive financing and flexible payment options for SaaS
    ---
    Connect with Hamish on LinkedIn:  https://www.linkedin.com/in/hamishknox/
    Meet Hamish at a Sandler Summit: https://www.hamish.sandler.com/orlando
    Fathom: https://fathom.video/invite/72CZPA
    Humanic: https://app.humantic.ai/login/?referral_code=HamishKnox_SA

    • 29 min
    143. How a Mirror Created A 23% Increase in Sales, with Jason Cooper

    143. How a Mirror Created A 23% Increase in Sales, with Jason Cooper

    This episode is also available on YouTube: https://youtu.be/cfVcSSOVFh4
    Body language plays a critical role in sales, influencing trust, rapport, and ultimately, the success of sales interactions. As sales professionals strive to enhance their communication skills, understanding the nuances of body language becomes indispensable.
    Jason Cooper is a seasoned expert in sales and human interactions with over 25 years of experience. Having co-founded two startups and led transformative initiatives in corporate settings, Jason brings a wealth of knowledge on effective sales strategies and human dynamics.
    What you'll learn:
    How does body language impact sales outcomes? What are effective strategies to improve body language in sales interactions? How can sales leaders coach their teams to use body language effectively? We want to hear from you!
    Sales leaders: What are the challenges you are faced with? Would you like some ideas on how to solve them? Hamish will shortly be releasing our first "Listener questions" episode and we want to hear from you! What's the burning question you want an answer to? What do you think of the show? Whatever your questions, comment on social media or email us at the address below, and we will possibly add your questions to future episodes. 
    Please submit your questions at: https://share.hsforms.com/1bauMW6liRNKbrZR0w6FPNwbn9ta
    Resources:
    Influence, New and Expanded: The Psychology of Persuasion - by Robert B. Cialdini
    Think and Grow Rich - by Napoleon Hill
    The Dictionary of Body Language: A Field Guide to Human Behavior - by Joe Navarro
    Connect with Hamish on LinkedIn:  https://www.linkedin.com/in/hamishknox/
    Meet Hamish at a Sandler Summit: https://www.hamish.sandler.com/orlando
    Fathom: https://fathom.video/invite/72CZPA
    Humanic: https://app.humantic.ai/login/?referral_code=HamishKnox_SA

    • 34 min
    142. The Power of a Process for Coaching, with Daniel Mullins

    142. The Power of a Process for Coaching, with Daniel Mullins

    This episode is also available on YouTube: https://youtu.be/Vb-lOq-gBkQ
    Coaching plays a crucial role in developing high-performing sales teams and driving consistent revenue growth. Daniel Mullins, Head of Sales at Boodle AI, shares his experience and insights into the importance of effective coaching practices for fostering a supportive and successful sales environment. 
    With over a decade of experience in sales leadership, Daniel has built high-performing teams and driven partnerships across various industries. As a co-founder of DJM Coaching, his passion lies in empowering sales professionals to unlock their potential through practical coaching frameworks.
    What you'll learn:
    How can sales leaders implement coaching frameworks that foster positive feedback and support improvement? What strategies can help sales teams build effective peer-to-peer learning models to accelerate growth? How can preparation and live feedback enhance the coaching process, ensuring sustainable performance? We want to hear from you!
    Sales leaders: What are the challenges you are faced with? Would you like some ideas on how to solve them? Hamish will shortly be releasing our first "Listener questions" episode and we want to hear from you! What's the burning question you want an answer to? What do you think of the show? Whatever your questions, comment on social media or email us at the address below, and we will possibly add your questions to future episodes. 
    Please submit your questions at: https://share.hsforms.com/1bauMW6liRNKbrZR0w6FPNwbn9ta
    Resources:
    The Science of Sales: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal -  by David Hoffeld Never Split the Difference: Negotiating as if Your Life Depended on It - by Chris Voss Gap Selling: Getting the Customer to Yes: How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price - by Keenan Boodlebox: boodlebox.ai Connect with Hamish on LinkedIn:  https://www.linkedin.com/in/hamishknox/
    Meet Hamish at a Sandler Summit: https://www.hamish.sandler.com/orlando
    Fathom: https://fathom.video/invite/72CZPA
    Humanic: https://app.humantic.ai/login/?referral_code=HamishKnox_SA

    • 26 min
    141. Why a Prospecting Call Should NEVER be Longer than 9 minutes, with Nancy Calabrese

    141. Why a Prospecting Call Should NEVER be Longer than 9 minutes, with Nancy Calabrese

    This episode is also available on YouTube: https://youtu.be/D5G-vURa54U
    This week we are delighted to have Nancy Calabrese as our guest on the show. Nancy is someone who is very familiar with the Sandler Way, and is the founder and CEO of One of a Kind Sales. 
    Nancy understands that those first calls are critical to the sales process, and if you are not respecting your potential buyer's time, you are setting yourself up for failure.
    What you'll learn:
    The value of scripts in the prospecting phase of the sales funnel. Why understanding your potential buyer's communication style will move the needle forward. Why a cold call should only last between four to nine minutes. We want to hear from you!
    Sales leaders: What are the challenges you are faced with? Would you like some ideas on how to solve them? Hamish will shortly be releasing our first "Listener questions" episode and we want to hear from you! What's the burning question you want an answer to? What do you think of the show? Whatever your questions, comment on social media or email us at the address below, and we will possibly add your questions to future episodes. 
    Please submit your questions at: https://share.hsforms.com/1bauMW6liRNKbrZR0w6FPNwbn9ta
    Resources:
    Nancy Calabrese on LinkedIn - https://www.linkedin.com/in/ncalabrese/
    Humantic AI - https://humantic.ai/
    Connect with Hamish on LinkedIn:  https://www.linkedin.com/in/hamishknox/
    Meet Hamish at a Sandler Summit: https://www.hamish.sandler.com/orlando
    Fathom: https://fathom.video/invite/72CZPA
    Humanic: https://app.humantic.ai/login/?referral_code=HamishKnox_SA

    • 28 min

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