73 episodes
Grow Up Jason Parkinson & Mark Hemmer
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- Business
Grow Up is a weekly podcast that seeks to help businesses grow better using technology. Discussing the top tech issues of the day, Jason Parkinson and Mark Hemmer talk about what was, what’s new, and what’s coming next in business technology. Each episode ends with practical takeaways for business leaders looking to leverage technology more effectively. With a history in traditional media, Jason and Mark have seen the changes that technology brings firsthand and want to share what they’ve learned to help others thrive in a shifting landscape.
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Nothing Works: Why Marketing Needs To Be Customized
Jason and Mark discuss the importance of a custom marketing strategy in this episode of Grow Up. Learn why it's a bad idea to listen to outside noise about what strategies or tactics are “dead” or to follow hot trends blindly.
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How ONEFIRE Uses Databox Visualization To Track Marketing Performance
In this episode, Jason and Mark talk about Databox with ONEFIRE analytics expert Adam Bockler. Adam explains the benefits of Databox, what similar tools can do for your business, and how ONEFIRE uses data to show client success.
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Lessons To Learn From FACEBOOK's Rebrand
What can your business learn from Facebook’s rebrand? In this episode, Jason and Mark discuss Facebook, the recent rebrand, and lessons that any business can learn and apply in their own rebranding efforts
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How Google's New BERT Search Algorithm Update May Affect Your SEO
In this episode, Jason and Mark break down Google’s latest algorithm change: BERT. What does BERT mean for your business and your approach to marketing for search and SEO? Find out on Grow Up.
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Has Your Business Started Marketing To Gen Z?
We're back with a new episode next week, but this week we're back in our archives to an episode from last season when Jason & Mark talked about the reason your business should care about reaching a Gen Z audience.Generation Z is made up of over 65 million people in the United States and by 2020, they will account for 40% of all U.S. consumers. This is a cohort of young people that can't be ignored by your business. With the media's focus on Millennials over the past 10 years, many b...
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Technology in eSports goes beyond the games that are played
We're heading back to the Grow Up archives for today's episode which aired last season.While the world of merchandising isn't new, the technology that's being used to power it is. Esports is a relatively new industry where video games are played competitively and Nations is turning this captive audience into revenue through online and in-person sales of gaming merch.Founder & CEO Patrick Mahoney got his start in the world of music merchandising for bands like the Mighty Mighty Bosstones a...