Growthtale - Random Digital Marketing Tales Eleni Kolliga

Guest Speaker: Clair ByrdClair Byrd is a partner and Head of Marketing at Wing Venture Capital, responsible for all internal marketing programs, as well as working side by side with Wing companies on marketing and growth initiatives. Wing leads Seed and Series A financings in transformative enterprise technology companies.Prior to Wing, Clair led Solutions Marketing at Twilio, an iconic company in the process of radically shifting the way we think about communications, software applications, ...

Guest Speaker: Louisa DunbarLouisa is the founder of a web design agency called OrangeGrove. She has been involved in the webby world ever since leaving university! Design and psychology are her biggest passions! She is figuring out what makes people tick (and click) and do the things they do. I have been following her on LinkedIn and everything she shares is truly valuable.In this episode, we have an AMAZING talk about neuroscience and how it can influence marketing. We discussed the followi...

Guest Speaker: Anna PapadopoulouIn this episode, we have a super insightful conversation with Anna (Community & Events Manager at TechSaloniki), trying to predict the future of the event management sector. Questions arose in this episode:Go virtually, postpone, or cancel?Will the lack of networking affect how businesses communicate?Are hybrid events the new normal?How can virtual events be more interactive?How the events industry will recover from this pandemic?

In this episode, I will guide you through TikTok and we will discuss how important it can be for your business and your social media marketing mix. Then I will analyze ten (10) tips on how to use and optimize TikTok for your brand. Enjoy 😉

Guest Speaker: Maria KechagiaIn this episode, we have a short, insightful conversation with Maria (Digital Marketing Professional specializing in the travel industry & Digital Marketing Instructor), sharing with us some key takeaways for hoteliers. We discuss about the "new" consumer behavior regarding the post-covid era and how this will affect the tourism industry. Finally, we propose some ideas for hoteliers on how to revise their marketing and communication strategies. List of the com...

Guest Speaker: Sophia TachmazidouIn this episode, we have a friendly conversation with Sophia (Partner Engagement Executive at interworks.cloud), sharing with us tips and tools she is using to manage work from home. Moreover, we discuss how easy or difficult it can be for marketers to stay productive and creative during coronavirus lockdown. We will share with you what is helping us while working from home. Me, as a freelance marketer and Sophia, as a corporate marketer!List of the tools/ boo...