K-Stream Jeff Koslofsky

Enrico Incarnati is a media strategist helping fitness professionals up their video content game. But he wasn't always interested in creating digital content. He first went to college in hopes of being a pediatrician. I'll let Enrico tell the story of how he changed his mind.

He spent a few years working as a videographer for well-known online fitness and nutrition coach Jordan Syatt, and through that experience has built a life working for himself and helping others reach larger audiences through creating videos.

Enrico shares advice on keeping your content simple, going where the attention is, and what he's learned through the ups and downs of his own career journey.

Rico's Instagram: https://www.instagram.com/rico.incarnati/

Rico's Private Facebook Group for Video Content Creators: https://www.facebook.com/groups/401316581284121

Trying something new for this episode - a podcast swap with my friend and fellow content marketer Christoph Trappe. Christoph is director of content strategy at Voxpopme, he’s also host of the Business Storytelling Show and author of several books including Content Performance Culture and Going Live. 

What is a podcast swap? Well, basically I’m taking one of his episodes, putting it on my channels, and he’s taking one of mine and doing the same thing.

On this episode Christoph talks to social media manager Angela Myers to discuss short-form video storytelling - what is it, how can brands implement it, what makes a good story in this format and more. Angela helps small to medium sized businesses use digital storytelling to put their marketing on autopilot, according to her website angelamyerscreative.com.

Check out Christoph's work at https://www.christophtrappe.com/. 

Tools I use pretty much every day that help me churn out decent content on social media 😎. Plus the new social media spotlight!

Kapwing

https://www.kapwing.com/?ref=jeffkoslofsky

Canva

https://www.canva.com/

ColorZilla for Chrome

https://www.colorzilla.com/chrome/

Emoji Keyboard for Chrome

https://chrome.google.com/webstore/detail/emoji-keyboard-emojis-for/fbcgkphadgmbalmlklhbdagcicajenei?hl=en-US

Anthony Diaz Instagram

https://www.instagram.com/_anthony_diaz/

Please welcome Brian Piper to the show! He is the director of content strategy and assessment at the University of Rochester. He also books a lot of speaking engagements as well as consulting around data analytics, content strategy, SEO, Web3 and NFTs. Additionally, he's in the process of writing a book, taking the lead on the second edition of Epic Content Marketing by Joe Pulizzi.

I wanted to have Brian on to talk about how Web3 will affect video content. And not just the content, but the creators behind that content. How will Web3 affect how we promote ourselves, how we distribute our content, how we build community? Brian has been doing a lot of his own research in the Web3, NFT, crypto, blockchain world and has a lot to say on the matter.

Brian's website: https://www.brianwpiper.com/

Follow Brian on Twitter: https://twitter.com/brianwpiper

Dropping in for a quick episode around Twitter Spaces and what you should consider before jumping into the tool. Listen and see if it’s right for you!

Anthony Burokas, 20+ year broadcaster and founder of Stream4.us joins the podcast once again to talk event production. He first joined in February 2021 to talk about producing fully virtual/remote events in the midst of COVID. Fast forward to May 2022, a lot has changed in the space and Anthony's work is taking a full swing back to in-person events.

We chat about what he's been up to over the last year, whether hybrid events are here to stay, and if production companies built around live streaming are sustainable.

Learn more about Anthony's work at https://stream4.us/.