3 episodes
Lost in Transcription inVibe Labs
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- Business
Market research in healthcare is overdue for a change. When we review the transcripts from patients and healthcare professionals, we are looking at the words, but lacking the clues behind how they were said. Without the tone, rate, inflection, even pauses, we lose too much value in transcription. This new podcast from inVibe Labs explores topics around the hidden insights within the acoustic signals of what we say, how we say it, and the deeper meanings and emotions; all critical clues about people’s decisions and the actions. On each episode our host, Richard Schwartz, is joined by inVibe’s experts on the frontlines of language. Together they will take you on a journey in Deep Listening, exploring topics like physician’s unspoken barriers, emotions’ role in decisions, and the secret languages of patients and caregivers. Life sciences, agency, and consulting leaders are sure to hear something new and inspiring. So, lend us your ears for 10 minutes each week and we’ll give you an understanding of the power of voice research through the real voices of patients, caregivers and healthcare professionals.
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Pre-Existing Conditions and the Pandemic
COVID-19 in and of itself is frightening and confusing. Now imagine you are a patient who is immunocompromised, already living with a respiratory illness, or are receiving infusion therapy. Access to medication and care became much more complicated as did concerns about COVID-19’s impact on these serious conditions. Providers who were already stressed faced incredible issues in delivering care, keeping their staff and colleagues not just safe but — in many cases — employed at all.
In this episode, inVibe expert Kathryn Ticknor Robinson and host Rich Schwartz explore some of the insights that inVibe uncovered from these patients and physicians. We will hear directly from those with serious conditions about what they need from life science manufacturers and explore how these insights from the worst of times can help us all in better times.
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Emotional Distancing
Voice-based research uniquely allows researchers to explore language and tone to reveal what people feel and need. COVID-19 led to intensified emotional responses leading to a greater understanding of the communication and supportive needs of a frightened person versus those who might be angry or even feeling invincible. Our language and tone often reveal clues into what people feel and need. There is a big difference between the communication and support needs of a frightened person and those who might be angry, or feeling invincible.
Beth and Rich draw a clear line between the COVID-19 research and the work inVibe does with life science companies to help them understand the importance of understanding emotions in order to optimize communications and support.
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The Frontlines of Language
Did you ever wonder what a sociolinguist does in healthcare market research and why it is so unique and valuable? Think about the last time you read a research transcript. Did you think about the subject’s tone, speed, volume, the language choices they made and why these important elements matter?
In this episode we will clear up why all these things matter and introduce an inVibe Labs research project around COVID-19 that began in January 2020 when there were only two confirmed cases in the US.
Beth and host Rich Schwartz set the foundation for the insights ahead and the connection to the work all of us in patient and professional engagement do each day. They will also tee up episode 2, Voice of a Virus Emotional Distancing.
Hosted on Acast. See acast.com/privacy for more information.