Make Marketing Suck Less Dr. Michelle Mazur

Why is it so hard to claim your expertise?

To own what makes you truly exceptional at your work.
To own the capacity and the ability you uniquely have to guide your clients to results. 

Then why is it so hard to promote that? 
To tell people about it? 

And I get that marketing sucks, but it is truly time to expert up and claim your expertise for yourself. 

We live in a world that currently doesn’t value expertise so claiming it is an act of rebellion. Let’s define what anti-expert bias is and why we need expert now more than ever. 
Want to hear more about The Expert Up Club? Book Your Private Tour Here
Full show notes and transcript are here.

If everyone is saying the same thing to market their business, how do you— as an expert—stand out? 

How can you say something different that catches the attention of your right-fit clients so they pay attention to you and hire you and not your competition? 
Today we're doing something a little bit different.  We’re diving into Marketing Message Makeovers so you can stop using overused marketing cliches that make you blend in. Instead, you can stand out by asking yourself two very simple questions. 
Want to hear more about The Expert Up Club? Book Your Private Tour Here
Full show notes and transcript are here.

Confession. I'm a bit of a control freak. 

Control is something we are socialized to do. We are told that we are the masters of our destiny!  the captains of our ship! and we can pull ourselves up by our bootstraps!

And in reality - in a business - there are so many things that are out of our control, like whether:
A prospective client says yesYou  land a podcast interview or a TEDx talk,People open our emails The algorithm shows people a social media post you spent an hour writing. Even though so much is out of our control, we do control the moments when the ball is still in our proverbial courts: 

>>What we say during sales conversation
>>The content of a pitch we send
>>The subject line for our emails

For the overlooked experts among us, what you and I control is the key to creating demand for your offers and expertise. 

It's critical to become known by the right people so your work is valued and people want to hire you. 

So what do we control?  That’s what we’re talking about today. 
Want to hear more about The Expert Up Club? Book Your Private Tour Here
Full show notes and transcript are here.

You are the business owner who gets results for your clients. 

You're masterful at what you do and yet so many times you are passed over and overlooked for someone with half the expertise and experience. 

What is the deal with that? 

I wish we lived in a world where the people who are best at what they do are the ones who are consistently known and hired instead of the charismatic few who did it for themselves and now they are shouting it from the rooftops that they can do it for you too!

>>>How do we overcome being overlooked?
>>>How do we go from seemingly invisible to in-demand? 

That path is unconventional and we can't follow what the successful few do. 
We need to go our own way. 

On the podcast today, we’ll talk about how to carve out your unconventional path from overlooked expert to in-demand expert! 
Want to hear more about The Expert Up Club? Book Your Private Tour Here
Full show notes and transcript are here.

Do you feel like an overlooked expert? Have you ever thought, “I am great at what I do!  So, why don't more people know about me?” 

I'll be honest. I have asked myself this question and I've become a little obsessed with figuring out the answer to it. 

In my business, I am so lucky that I get to work with amazing, talented people who are experts in their field. Years of experience, finely honed skills, and the work they do with their clients is incredible. It gets results.

They are the type of people who are so damn easy to refer to because their work is so good, and they're the kind of people that I want to make sure more people know. 

But that brings me back to the question “If they are so good, so talented, so skilled, and get their clients results, why aren't they more widely known?” 

And I believe I found part of this answer, and I'm calling this the overlooked expert phenomenon.  

Let's talk about it and the three reasons why it exists. 
Want to hear more about The Expert Up Club? Book Your Private Tour Here
Full show notes and transcript are here.

Can we talk about how batshit bananas the current economic climate is? 
Online business is undergoing a major correction right now. Sales cycles take longer. Trust is at an all time low. And all of those business owners who were touting their “Big Teams!” and “7 Figure Success!” are now talking about descaling and degrowth. 

The bottom line is people aren't buying like they used to. I felt it, and I'm sure you have too. 

But now that our economy has a big case of the weirds, how do you adjust your marketing and your message to stay relevant to your clients during this strange time?
That's what we're talking about today on the pod. 

Want to hear more about The Expert Up Club? Book Your Private Tour Here
Full show notes and transcript are here.