48 episodes

This weekly podcast features in-depth interviews with smart marketers from all walks of life. Hosted by MarketingProfs, this 30-minute, weekly podcast delivers actionable insights and real advice to help you market smarter. Subscribers gain valuable marketing know-how that compliments the robust offerings of marketingprofs.com - Listen in and join us online for the best of both worlds!

Marketing Smarts from MarketingProfs MarketingProfs

    • Business

This weekly podcast features in-depth interviews with smart marketers from all walks of life. Hosted by MarketingProfs, this 30-minute, weekly podcast delivers actionable insights and real advice to help you market smarter. Subscribers gain valuable marketing know-how that compliments the robust offerings of marketingprofs.com - Listen in and join us online for the best of both worlds!

    'Be a Quitter Like Me'--Stories, Connections & Books: Bobby Lehew on Marketing Smarts [Podcast]

    'Be a Quitter Like Me'--Stories, Connections & Books: Bobby Lehew on Marketing Smarts [Podcast]

    Fresh off a MarketingProfs webinar, Bobby Lehew joins us to answer questions we didn't get to in the Q&A. We talk about where powerful stories come from, how to connect with your audience, and why it's OK to quit on bad books. And more.

    • 33 min
    Influencer Marketing and Building Customer Relationships: Ursula Ringham on Marketing Smarts [Podcast]

    Influencer Marketing and Building Customer Relationships: Ursula Ringham on Marketing Smarts [Podcast]

    Ursula Ringham, head of global influencer marketing for SAP, joins us to talk about influencer marketing, building communities, and going to college for 30 years.

    • 35 min
    How to Make LinkedIn Ads Work for You: A.J. Wilcox on Marketing Smarts [Podcast]

    How to Make LinkedIn Ads Work for You: A.J. Wilcox on Marketing Smarts [Podcast]

    AJ Wilcox joins the Marketing Smarts podcast to talk all things LinkedIn advertising. The do's and don'ts, the common errors marketers make, and ways you can get the most out of even a limited spend.

    • 34 min
    Digital Is Bigger Than E-Commerce: Jill Thomas of the PGA TOUR Superstore on Marketing Smarts [Podcast]

    Digital Is Bigger Than E-Commerce: Jill Thomas of the PGA TOUR Superstore on Marketing Smarts [Podcast]

    Jill Thomas, CMO of PGA TOUR Superstore, explains how she digitized the high-touch retail experience of buying golf equipment and achieved record-breaking sales and growth during a pandemic.

    • 31 min
    Create Content That Breaks Through the Noise (But Doesn't Break the Bank): Gene Foca of Getty Images on Marketing Smarts [Podcast]

    Create Content That Breaks Through the Noise (But Doesn't Break the Bank): Gene Foca of Getty Images on Marketing Smarts [Podcast]

    Getty Images Chief Marketing Officer Gene Foca joins Kerry O'Shea Gorgone on the Marketing Smarts podcast to talk about how stock photos and videos can boost the effectiveness of your branded content, and how preferences about content are changi

    • 31 min
    The Power of One (Or How to Effect Change): Keith Jennings on Marketing Smarts [Podcast]

    The Power of One (Or How to Effect Change): Keith Jennings on Marketing Smarts [Podcast]

    Keith Jennings joins us to share thoughts and insights on the profound and world-changing impact that a single person can have on an organization.

    • 26 min

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