MY ATHLETE BRAND PODCAST MAB PODCAST

Here is the thing...you cannot be lazy, because they will see right through it. 

How do you consume your social media? When you see a piece of content that is just 'another #influencer selling stuff I don't want'  — or that is totally uninteresting, what do you do? Most people put it in the "not interested" folder...you don't bother engaging with the content, or  perhaps  hit that unfollow button 😳.

When it comes to promoting or endorsing products on social media, you are going to need to get a whole load more creative than simply posting up an image of you holding said product with a "This is my [favourite / is amazing / don't use anything else etc]" Why? Because authentic endorsement is where the true power lies - to build your brand, effectively motivate others to get interested in the brand you are promoting - and ultimately encourage your followers to buy the product!

In this episode we are getting down and deep with the strategies you - or your athlete managers - need to take when creating content for your product endorsements or partnerships. 

We touch on: 


How to promote a product within the context of your natural posting regime
How to integrate a product into your 'lifestyle' content 
How to tell a story around the product to make your endorsement more impactful and memorable
How to protect your own brand when endorsing products

If you want more ideas on creative content generation for Instagram, you can download the INSTAGRAM FOR ATHLETE PLAYBOOK FREE here: 

If you are looking to get help and advice on getting your very first or your next sponsorship deal - then WATCH THE FREE ATHLETE SPONSORSHIP MASTERCLASS here:

If you want to get your hands on juicy training on finding sponsors, creating your sponsorship packages, advice on pricing yourself and 12 juicy email templates and swipe files to get your brand outreach spot on the money - then you can purchase the ATHLETE SPONSORSHIP PLAYBOOK for just £27 here. 



Thanks for listening in to the MAB Podcast. 

Let us know your thoughts, topics we HAVE to cover next or any questions that came up for you from this show. 

Happy posting!

If you want to get sponsors in 2021... things are going to have to be taken up a notch, athlete. (And we are not just talking about 'nice' results...)

So what should you focus on instead?

In this episode, Jem takes you on a trip into the mind of prospective brand partners and uncovers exactly what the brand is looking for in athletes so you can know how to offer yourself up in a way that is exactly what they are looking for!

Listen in to learn all about


The context of sponsorship and things you really need to look out for

What brands are actually looking for (it is not what you think!)

Why brands sponsor athletes? (And how you can use this info to craft the perfect brand pitch)

What you can do to actually attract sponsors to YOU and how to stand out from the others

How you CAN get sponsors even if you don’t have a large following on social media

How to write a personalised brand proposal that gets brands to ‘sign on the line’ and what to offer (and top insider tips that no one else is doing)


If you want to learn more about this, then we explain this whole process in the ATHLETE SPONSORSHIP PLAYBOOK which is a crazy offer $27 only that can surely help you out here https://www.myathletebrand.com/athlete-sponsorship-playbook

For more free education and to learn how you can get further support from the MAB team then head to the MAB ACADEMY Learning Centre:

https://www.myathletebrand.com/academy-learning-centre

If you enjoyed this podcast and think others could learn from MAB too - then go ahead and share it with your athlete community. Or take a screen shot, and tag @jemcooper on Instagram. 



Thanks for listening!



Jem & Team MAB

Introducing the MAB Podcast. 

Elevate your athlete brand, trying to figure out funding your dream, wanting to FINALLY drop the 9-5 and turn the side hustle into a full hustle or a budding athlete entrepreneur - Each episode is designed to help YOU take IMMEDIATE ACTION on the most important strategies for growing your athlete brand, land meaningful sponsorships and guide you on the path to becoming an online athlete-entrepreneur, today. 💫

Get a glimpse of what is to come in future episodes with this- our very first EPISODE ZERO.

Find out more at www.MYATHLETEBRAND.com