Search with Candour - SEO podcast Candour

Sponsors:

This episode is sponsored by Optmyzr, ⁠⁠⁠⁠go to optmyzr.com to start your two-week free trial today.⁠⁠⁠⁠

This episode is also sponsored by AlsoAsked. ⁠⁠⁠⁠Go to alsoasked.com to get the best way to access People Also Ask data for your keywords.⁠⁠⁠⁠

Show notes:

Adam Di Frisco joins Jack Chambers-Ward on this week's podcast to discuss Baidu and how Google is becoming more like Baidu. Topics covered include:


Common misconceptions about Baidu
Baidu ranking factors (study by Jademond)
How heavily is Baidu used in China?
The similarities between Google and Baidu
Why are spam penalties harsher on Baidu

Time stamps:

00:00:21 - Intro

00:01:44 - Sponsor: AlsoAsked

00:03:29 - Sponsor: Optmyzr

00:05:50 - Interview with Adam Di Frisco

00:56:40 - Outro

Sponsors:

This episode is sponsored by Optmyzr, ⁠⁠⁠go to optmyzr.com to start your two-week free trial today.⁠⁠⁠

This episode is also sponsored by AlsoAsked. ⁠⁠⁠Go to alsoasked.com to get the best way to access People Also Ask data for your keywords.⁠⁠⁠

Show notes:

Matt Tutt joins Search With Candour this week to discuss how to make the web more sustainable:


The resources required for data centres
How easy it is to use green web hosting
Reducing image sizes
Reducing crawl budgets
Should we have a universal crawler?
Putting pressure on CMSs to use renewable energy sources

Resources:


Matt's climate change +SEO survey for Search Engine Land: ⁠https://searchengineland.com/climate-change-seo-survey-making-web-more-sustainable-438209⁠
The Green Web Foundation: https://www.thegreenwebfoundation.org/


https://www.websitecarbon.com/


https://lowwwcarbon.com/ 


Michelle Barker - A greener web: https://youtu.be/EfPoOt7T5lg?si=o7Dn16CkBsaokIu9

Sponsors:
This episode is sponsored by Optmyzr, the modern PPC management software built for PPC people. Go to optmyzr.com to start your two-week free trial today.

This episode is also sponsored by AlsoAsked. ⁠Go to alsoasked.com to get the best way to access People Also Ask data for your keywords.

Show notes:

Mark Williams-Cook and Jack Chambers-Ward are reunited in the Candour studio to discuss:


The European Commission's AI Act
Ethan Lazuk's breakdown of the Google anti-trust trial

⁠Watch Search With Candour on Youtube⁠⁠

⁠⁠For previous episodes, links, shows notes and more.

Sponsors:

This episode is sponsored by Optmyzr, ⁠⁠go to optmyzr.com to start your two-week free trial today.⁠⁠

This episode is also sponsored by AlsoAsked. ⁠⁠Go to alsoasked.com to get the best way to access People Also Ask data for your keywords.⁠⁠

Show notes:

Beth Woodcock joins the podcast this week to discuss how to get into technical SEO if you don't have a technical background.


Where should someone start with technical SEO?
Are there particular tools that are essential to learn?
What are the best resources for learning technical SEO?
The importance of working in diverse teams

Resources:


The Odin Project
So Good They Can't Ignore You
Rebel Ideas

⁠Watch Search With Candour on Youtube⁠

⁠For previous episodes, links, shows notes and more.

Sponsors:

This episode is sponsored by Optmyzr, ⁠go to optmyzr.com to start your two-week free trial today.⁠

This episode is also sponsored by AlsoAsked. ⁠Go to alsoasked.com to get the best way to access People Also Ask data for your keywords.⁠

Show notes:

Amy Doherty joins Search With Candour this week to discuss the power of storytelling in marketing.


How to add emotion to your marketing and advertising
How storytelling helps you relate to your audience
How to use both analytical and creative skills in marketing
How to use story structures to make your reports and presentations better

Watch Search With Candour on Youtube

For previous episodes, links, shows notes and more.

Sponsors:

This episode is sponsored by Optmyzr, go to optmyzr.com to start your two week free trial today.

This episode is also sponsored by AlsoAsked. Go to alsoasked.com to get the best way to access People Also Ask data for your keywords.

Show notes:

Gus Pelogia, SEO Product Manager at Indeed, joins Jack Chambers-Ward to discuss the Digital Markets Act (DMA) and what effect it will have on Google SERPs


What is the Digital Markets Act?
What is a gatekeeper in the Digital Markets Act?
What will the Digital Markets Act do?
What sectors will the DMA affect?

Follow Gus:


Twitter:
https://twitter.com/pelogia
LinkedIn:
https://www.linkedin.com/in/gpelogia/


Gus' article about the DMA:
https://www.guspelogia.com/google-dma-serp-changes

Watch Search With Candour on YouTube.

Find previous episodes at search.withcandour.co.uk.