25 min
Taking a Stand Against Spreadsheets with Coda's Product & Corporate Marketing Lead, Andrew Stinger Taking a Stand: Point of View Marketing
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- Marketing
You may have heard Coda’s tagline “Enough of this sheet”. Along with being edgy and assertive, it emphasizes how most technology has radically changed in the last 40 years, yet spreadsheets have stayed the same. Lucky for us, Andrew is here to share the 4 guidelines that helped create this eye-catching line, plus how Coda tested that messaging before its big debut.
You may have heard Coda’s tagline “Enough of this sheet”. Along with being edgy and assertive, it emphasizes how most technology has radically changed in the last 40 years, yet spreadsheets have stayed the same. Lucky for us, Andrew is here to share the 4 guidelines that helped create this eye-catching line, plus how Coda tested that messaging before its big debut.
25 min