26 min
Taking a Stand for Small E-Commerce Businesses with Daniel J. Murphy, VP of Marketing at Privy Taking a Stand: Point of View Marketing
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- Marketing
For the last 18 months at Privy, Daniel has been working with his team to hone their positioning onto a specific target audience. Now, all teams in the company are built around the mission to help small e-commerce businesses that want to go from 0 to 1 million in sales. As a larger company, it’s not easy shifting positioning and having to say “no” to certain customers that don’t fit the bill. Luckily for us, Daniel is here to tell us how he tackled the challenge and how it's helped Privy stand out from the competition.
For the last 18 months at Privy, Daniel has been working with his team to hone their positioning onto a specific target audience. Now, all teams in the company are built around the mission to help small e-commerce businesses that want to go from 0 to 1 million in sales. As a larger company, it’s not easy shifting positioning and having to say “no” to certain customers that don’t fit the bill. Luckily for us, Daniel is here to tell us how he tackled the challenge and how it's helped Privy stand out from the competition.
26 min